Hoping to keep an online shop running as people still stay inside due to the pandemic?
If you have an eCommerce shop, you might feel hard-pressed for new customers. If you have little experience in maintaining an online storefront, it feels overwhelming. This might lead you to make rash decisions on your business.
Don’t worry, we’ve got a guide to help you out. With our guide below, we’ll show you how to increase web traffic. These methods withstood the test of time, making them reliable and consistent.
Read on and find out more.
1. Set Up Instagram Shopping
Surprisingly, Instagram is a great platform for showcasing your products because of its wide reach. Instagram Shopping is becoming more popular for both brands and users, with over 130 million users tapping on shopping posts each month.
With this, you’ll have a viable means of getting new visitors to your website. The best part is that they’re qualified visitors that thrive in discovering new products. To start with this, make a business account on your Instagram and connect your Facebook page.
Use your eCommerce platform to set up a Facebook shop. If you haven’t already, go to your Facebook page and add a shop section. After getting Instagram’s approval for shopping, use its settings to enable shopping.
Now, whenever you upload an image, you get the option to “Tag Products” below the section for tagging other users. Type the name of your product and Instagram will use your Facebook shop’s information. You can tag to a maximum of five items and share your post normally.
Once done, your post will have a shoppable icon located in the bottom left corner. When users tap, they’ll see the tag for the product. Once they press it, it takes them to the appropriate product page.
2. Guest Posts on Authoritative Sites
Guest posting has some benefits as long as you do it properly. It will help you build brand awareness and trust while driving referral traffic to your eCommerce website. To find guest posting opportunities, use your connections.
If you look for people you already connect with, you get a chance for non-paid guest posting. It can be anyone with enough authority, like a blogger from a recent conference you attended. Never hesitate and use your connections to reach out, even if you only like each other’s posts on Twitter.
An alternative if you have no connections is to look for blogs with a domain authority of 40 or more. Use Google or look at your competitors’ guest post activities using a competitor analysis tool. To increase your chances of getting approved for guest posting, do your best to make meaningful relations with bloggers and influencers.
3. Add Structured Data for Rich Results
You must focus on the user experience to improve your SEO ratings. If you invest in structured data, you add more information snippets to your search results. This information helps users, making your results more click-worthy and likely to get more traffic.
A good way to do this is to use Google’s Markup Helper and Structured Data Testing Tool. These help make the necessary HTML for your eCommerce website while ensuring it works correctly. At the very least, do your best to add snippets like price, availability, and specifications.
4. Do Some Competitor Research
With research, you can find more valuable traffic sources your competitors use to gain more visitors. This allows you to know the ones that work best for your industry. You can then capitalize on this information and get these visitors as well.
First, you must look for your competitors. You must do some analysis to be 100% sure, even when you already have an idea of your competition. Type in your primary keywords into Google and see the sites that perform the best.
This method won’t work if your eCommerce website sells lots of varying products. It’s because your website might have hundreds of related keywords to your website and products. When this happens, use SEO tools to show competitor domains.
With this, you can use Google Analytics to know your competitors’ top traffic sources. You spy on your competitors using this method. This enables you to gain real insights to improve your efforts.
5. Make Short Social Videos
Video marketing is a great method of getting attention from prospects. It’s effective because most consumers say they’re more likely to engage with a brand after viewing their social media video content. Making short videos make sense because you only have a short period to get people’s attention before they hop onto the next post.
To make the most out of this, look at your top-performing blog posts. These already grabbed your target audience before, so they make sense as video topic ideas. Use a similar structure for your videos to ensure it stays interesting to your intended audience.
6. Use Email to Share Content
Most professionals consider email as an effective marketing avenue to share content with prospects. It’s because more people use email platforms than social media. That means your content will likely get more attention with emails, thus increasing your website traffic.
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7. Use Local Marketing Methods
If you have an eCommerce and brick-and-mortar store, local marketing is a great way to boost web traffic. You can do this by optimizing your keywords based on your location. If you’re using paid ads, you can target locations with them, making it easier to gain online visibility for your eCommerce website.
With local marketing, you’ll attract both online customers and foot-traffic within your physical store. It’s a two-pronged attack guaranteed to increase your revenue.
Increase Web Traffic Today
These are some methods to increase web traffic on your eCommerce business. Use this to boost web traffic and gain more profit in the long run.
Did this guide teach you how to increase web traffic? If so, read our other posts to supplement your knowledge with more valuable information.