betPARX has launched SPARX, a new feature on its sportsbook app. The new tab will give users an improved betting experience. SPARX was developed by a tech company Epoxy.ai. It features graphical elements and statistical information. SPARX leverages AI to determine the best sports available that specific users can watch live.
Technology that understands user behavior
betPARX aims to provide products that understand user behavior and offer a personalized experience. The Senior Vice President for betPARX iGaming and Sports, Matthew Cullen, said SPARX was developed to deliver this kind of experience to users. He cited brands such as Instagram, Spotify, and Netflix, which are using technology to deliver customized services to users. betPARX will be the first brand in the gambling industry to offer such an experience to users. It will not matter if the user wants to play poker, slots, or bet on sports. The new feature will use AI to understand what the user wants and offer them personalized products.
Watching a game live before betting
Together with the SPARX feature, betPARX will also add the On4Me entitlement services offered by Epoxy.ai. This feature uses AI to understand user preferences and suggest specific games that the user can play. It is also expected to benefit 65% of gamblers who desire to watch games before placing bets. Jason Angelides, Epoxy.ai COO, said he was happy that Parx chose Epoxy.ai to create the SPARX feature. He added that Parx is committed to becoming a technology leader in the gaming industry. Jason said he is certain the feature will offer betPARX clients a better experience because the app will be easy to use and understand.
About betPARX
betPARX is owned by Greenwood Gaming & Entertainment. It offers a wide range of iGaming and online sports betting products. Users download the betPARX app on their mobile phones to play slot games, table games, and sports betting. The app can be accessed by residents in Pennsylvania, Michigan, New Jersey, and Ohio. betPARX partnered with Parx Casino to provide online betting products to gamblers. Parx Casino is one of the largest land-based casinos in Pennsylvania.
Extending partnerships
betPARX works closely with several brands to ensure they offer top-notch products to customers. Parx has invested in online security products to ensure online safety for users. In March 2022, the brand partnered with the Memorial Tournament to offer online sports betting in Ohio. betPARX parent company Greenwood Gaming & Entertainment recently signed a contract extension with Kambi Group plc. Kambi offers bet builder products in various states across the US. The AI-powered technology by Epoxy.ai will help place betPARX as a leader in technology-driven betting products. SPARX will benefit customers in Pennsylvania, New Jersey, Ohio, Michigan, and soon Maryland.
