Anti Social Social Club, or ASSC for short, is a streetwear brand that has gained a massive following in recent years for its unique aesthetic and anti-establishment message. Founded by Neek Lurk in 2015, ASSC has become synonymous with the non-conformist youth culture that rejects societal norms and embraces individuality.
History of Anti Social Social Club:
Neek Lurk, a former streetwear designer and a social media influencer, created ASSC as a way to express his dissatisfaction with the mainstream fashion industry and its elitism. He wanted to create a brand that spoke to the outcasts and the rebels, the ones who refused to conform to the norms and the expectations of society.
ASSC’s initial collection, released in 2015, consisted of a few t-shirts and anti social social club hoodie with simple yet provocative slogans, such as “Expect Nothing” and “Get Weird”. The brand’s popularity skyrocketed after a few influential celebrities, including Kanye West and Kylie Jenner, were spotted wearing its merchandise.
Unique Style and Design:
What sets ASSC apart from other streetwear brands is its distinct style and design. ASSC merchandise is known for its bold logos, playful colors, and eccentric prints and graphics that often include anime characters, emojis, and other pop culture references.
Bold and Simple Logos:
One of the most recognizable features of ASSC merchandise is its bold and simple logos. The brand’s signature “ASSC” logo, written in a Gothic font, is often emblazoned across t-shirts, hoodies, and hats. The logo has become a symbol of rebellion and non-conformity, representing a community of people who reject societal norms and expectations.
Playful and Contrasting Colors:
ASSC merchandise is also known for its playful and contrasting colors that often feature bright pinks, purples, and yellows paired with black and white. The colors represent a youthful and carefree spirit that rejects the seriousness and monotony of the mainstream fashion industry.
Eccentric Prints and Graphics:
ASSC merchandise often features eccentric prints and graphics that are designed to provoke and challenge. The brand’s merchandise includes anime characters, emojis, and other pop culture references that are meant to appeal to the non-conformist youth culture.
Collaborations and Limited Edition Releases:
ASSC has collaborated with several other brands and artists over the years, releasing limited edition merchandise that quickly sells out. Some of the brand’s most popular collaborations include:
ASSC x BT21:
In 2019, ASSC collaborated with BT21, a line of characters created by the South Korean boy band BTS. The collection featured t-shirts, hoodies, and accessories with the BT21 characters combined with ASSC’s signature style.