Social media has drastically changed how we do business. Furthermore, with the rise of the different social media platforms, business operations and the decision to purchase products can greatly be influenced by what people see or read online.
The power of social media often brings confusion to those who are affected. Nonetheless, this article is for businesses that are worried or concerned about what people may be saying about their brand online. You may be wondering what the difference is between social listening and social media monitoring? Keep reading as we will talk about all the things you need to know about social media listening and how NetBase can be the perfect tool to guide you in this area.
What is Social Listening?
Truly, there is a bit of confusion between social media listening and monitoring. To address the elephant in the room, social listening is the process of tracking the conversations of people online regarding a particular issue, topic, brand, keyword, or industry.
Social media monitoring works the same way but it ends there. For social media listening, it goes beyond tracking the conversations. It also pertains to discovering opportunities and creating content for those people who have been talking online. The information you acquire from social media monitoring is used to further improve your business, brand, or the products and services you offer.
Why is Social Listening Important?
The internet is a very vast space. It holds so many social channels. Within those channels, there are groups, forums, platforms, and plenty more. There will be buyers who will vent, rant, and basically discuss things including your brand. By carefully tracking the conversations, mentions, and notifications, you develop a much effective engagement strategy.
With that in mind, here are the top benefits of employing social media listening:
Social Media Strategy
Social media listening is a strategy in itself as it allows you to track any form of online activity surrounding your brand. Furthermore, you will be able to assess what social media strategy is perfect for you and your brand. You will be able to know the demographics that are most active, the platforms that are most used, and most importantly if your customers are loving your products and services!
Brand Reputation
This era is the era of social media. Basically, people are going on social media platforms to see what other people are saying about a certain product. If you are unaware of what people are actually saying, you wouldn’t know how to approach a situation. Before you know it, you may be losing your customers to another competitor. Social media listening allows you to maintain your brand’s reputation by ameliorating a negative situation.
How Can NetBase Help You Gain Better Results with Social Listening
It is crucial that you redirect your efforts to identifying the channels or social media platforms your audience is most active on. The trends, topics, and content of your audience can help you understand who your customers really are; thus, you would know how to satisfy their needs.
With NetBase, you will be able to monitor all discussions surrounding your brand. By performing social media listening, you can focus your efforts on things that really matter. As a result, you will be able to see better outcomes.
NetBase can assist you in knowing who your advocates and influencers are. You will know who can drive the most engagement for your business. You can properly identify which area provides the most opportunity for expanding your customer base and ensuring that your existing customers are spending more on your products and services.
Demographics is just the starting point – what you need to do is to identify what your succeeding steps will be. A social media listening tool aids the business process of discovering psychographic attributes. You’ll be surprised to know that your current audience is more expansive than what you thought.