In the fast-moving world of climate tech, getting noticed is half the battle. For early-stage founders, that can feel overwhelming like shouting into a storm. But Yugen, a creative impact studio based in the UK, is helping climate startups rise above the noise in a way that actually works. And they’re doing it with a refreshingly simple idea: clarity, speed, and purpose.
Here’s a behind-the-scenes look at how Yugen’s go-to-market (GTM) approach is giving founders a head start and why it’s striking a chord.
Starting with the Heart of the Brand
Yugen Agency doesn’t begin with logos or colors. They start with questions, the right ones. Who are you? What are you building? And why should anyone care?
It’s not about crafting a polished pitch. It’s about understanding the heart of the mission. That clarity becomes the north star for everything else, from storytelling and website copy to investor decks. Because when a founder knows what they stand for, everything else gets a lot easier.
Designing an Experience People Trust
Once the core story is in place, Yugen shifts to how people experience the startup, especially online. This isn’t just about making a beautiful website. It’s about making sure that when someone lands on the page an investor, a journalist, a curious customer they immediately feel the credibility and care behind the work.
User flow, messaging, visuals, and emotional tone all work together. The goal? Make sure the site not only sounds right but feels right.
As River, Yugen’s co-founder and creative director, shared in a recent post, “When you build a brand that resonates emotionally, you create belief, and belief drives action.”
Giving Founders the Tools to Launch with Confidence
Yugen doesn’t just hand over a brand and wish founders good luck. They equip them with what they need to get out into the world without overloading them. Launch pages, social graphics, a pitch deck that makes sense. The essentials.
As founder Matthew C. Gough puts it, “We help climate founders go from idea to investor ready without wasting months or money.” And for first-time founders juggling a million things at once, that’s not just helpful, it’s a relief.
A Faster, Smarter Way to Go to Market
To help early-stage startups launch faster without sacrificing quality, Yugen created Bloom. A six-week sprint that acts as a hands-on launch partner. It’s designed to give founders everything they need. In just a few focused weeks, founders walk away with:
- A solid brand foundation they believe in
- A visual identity that actually reflects their mission
- A landing page that makes people stop and read
- A pitch deck built for early fundraising conversations
- Branded assets to start building buzz on social
It’s quick, but not rushed. Intentional, not bloated. And designed to help startups go from idea to investor ready without burning out.
Real Impact, Not Just Polished Design
The results speak for themselves. Yugen has supported more than 50 startups and collectively, those teams have raised over $19 million.
Take Airhive, for example. They’re building carbon removal technology that pulls CO₂ straight from the air. With Yugen’s help, they clarified their message, simplified their science, and became a finalist in the $100 million XPRIZE Carbon Removal competition. Not bad for a startup with a giant mission.
Now, they’re gearing up for Series A with a story that investors can get behind.
Building a Team for What Comes Next
As more founders knock on the door, Yugen is growing too. They’re bringing on strategists, designers, and storytellers who understand both climate and startups. The kind of folks who know how to move fast without cutting corners.
They’re also intentionally expanding their reach, bringing in voices from the Global South and other underrepresented regions. Because the future of climate tech needs global perspective, not just Silicon Valley thinking.
Doing It for the Mission, Not Just the Market
What sets Yugen apart isn’t just their process. It’s their purpose.
Their work is about more than just going to market. It’s about going to market with intention. With urgency. With a message that connects to people’s heads and hearts.
Every founder they work with is pushing for change. Yugen helps them do it faster, sharper, and with more clarity than they thought possible.
Explore more about Yugen’s Services Here: https://www.yugenagency.co/startup-services-climate-tech/
What Founders Can Learn from Yugen’s Approach
Here are a few takeaways for anyone trying to launch something meaningful in the climate space:
- Clarity saves time and money, When you know your message, you stop guessing.
- Design builds trust, A strong brand tells people you’re serious.
- Speed matters, A focused sprint beats months of spinning in circles.
- Mission brings momentum, When your story has purpose, people lean in.
Final Take
Launching a climate startup is hard. But it doesn’t have to be chaotic.
Yugen has built a go-to-market playbook that gives founders the clarity, tools, and confidence to get out there fast. They’re not just building brands. They’re helping people believe in what they’re building.
And in a space where belief drives change, that might be the most important advantage of all.
