These are great times for real estate investors, with the global market size of professionally managed real estate investment reaching an unprecedented $9.6 trillion in 2019. Growth in the industry shows no sign of slowing down, even in the face of COVID-19.
But while opportunities in the real estate industry are lucrative, competition is still incredibly stiff. In the US alone, there are roughly 54,981 housing developers as of 2021.
No developer can hope to thrive in such competition without the right marketing strategies for real estate. In fact, failure rates in the real estate industry are staggering. 95 percent of real estate investors fail.
In today’s post, we outline seven effective marketing strategies for real estate to keep you firmly in the 5 percent that succeed. Let’s get started.
1. Focus on Your Brand
One of the most important marketing strategies for real estate developers is to focus on building a formidable brand. People love to do business with a brand they recognize and trust.
Make stellar customer service a priority. Look for every opportunity to paint your business in the right light.
The modern client is extremely sensitive to brand behavior. If they notice something they dislike, they may call you out online, and the internet will always have a record of it. Attracting business when you have a tainted brand can be extremely difficult.
When building your brand, consider getting help from the professionals, such as this Channel 13 project. Such experts can help you craft a branding strategy that stays fresh and appealing to clients.
2. Grow Your Social Presence
Everyone is on social media these days, and you need to take your business there too. The goal is to ensure that clients can learn more about you and interact with you whenever they hang out on social sites.
A solid social media marketing strategy for real estate means having profiles on the right platforms. At the very least, have a Facebook, Twitter, LinkedIn, and Instagram account.
But setting up social media profiles is only the beginning. Frequently create rich content on these profiles to keep your followers engaged. Good content will almost always be shared by your followers, which widens your reach and earns you leads.
3. Leverage the Power of Virtual Tours
Video is taking over the online space. That’s why you need a digital marketing strategy for real estate that includes top-notch audiovisual content to stay ahead. Consider opening a YouTube channel for your real estate business, and take advantage of other video services as well.
Use video to provide virtual tours of your properties. This way, clients can learn as much about your offerings as they need to without ever leaving their homes or offices. Such convenience can help earn you more business.
4. Invest in a Top-Notch Website
With most American consumers starting their search for products and services online, every real estate developer needs to have a company website.
Hire a seasoned website developer to design a website that stands out from the competition. Your website needs to be an accurate representation of who you are as a brand. Conduct regular website audits to make sure that the site offers the best user experience possible.
It’s also critical that your website is built to sell. In other words, you want a website that guides visitors to take the appropriate action. That means having clear and strategically-placed CTAs.
5. Invest in Content Marketing
A good-looking website will do you no good if it gets lost in the vast online sea. That’s where ranking comes in. You want your content to rank at the top of search engine result pages to have a chance of being seen.
So, how do you ensure that your website ranks highly? Invest in search engine optimization. Creating premium content needs to be at the top of your SEO strategy.
Good content keeps visitors engaged. It adds value by providing answers to the questions visitors have. If visitors love your content, they’ll hang around longer and will be sure to visit your website often.
To create great content, perform thorough keyword research, and craft original content around those keywords.
6. Personalize Marketing Efforts
Do your best to learn about your potential real estate customers. After that, create sales funnels that are personalized to different groups.
Segment your target audience into groups depending on location, age, and any other relevant demographic. Then create content that suits each of these groups. Note that different phrases and words resonate differently with your target audience.
Some of the social sites you use, such as Facebook, can help you segment your marketing content based on the interest of your recipients. The idea is to speak the language of your target group, so you get to increase conversions.
7. Don’t Disregard Your Email List
Email can be a powerful weapon in a sales and marketing strategy for real estate. This marketing approach has been around for decades because of its proven effectiveness.
Encourage visitors to your company website to subscribe to your newsletter. Build an email list over time, and send your recipients top-notch content. Remember to segment your list so that the messages you send match the interests of your recipients.
Embrace the Right Marketing Strategies for Real Estate
The real estate space can be extremely competitive, especially if you’re a new developer. However, you can still establish a presence for yourself and succeed over time. All it takes is to adopt the right marketing strategies for real estate.
Are you interested in reading more interesting content on building your brand? Please, keep visiting our blog.