First impressions count on many levels. In the 21st century, you have to care more about your brand identity than ever before. Your brand identity is the impression that clients have of your business, and will vastly influence whether you can turn leads into customers.
But if your branding just didn’t go right the first time, it might be time to look into a rebranding campaign. The rebranding process is vital to giving your business the second chance it deserves. But how do you pull it off?
This article will walk you through five tips to get you through your rebranding campaign.
1. Map the Territory
A business’s motivation and philosophy is crucial to its success. If you want to get your branding right this time, it’s important that you figure out what your goals are as a business.
While it’s easy to see Apple, today, as a business giant, it started due to Steve Job’s passion for simplicity. You can see that reflected in every part of Apple’s branding, from their products, which makes difficult takes easy, and their design, which features a sleek, minimalist approach.
2. Plan Your Design
When it comes to the style and feel of your brand, you can’t just wing it. Make sure you get your style right this time by approaching your design with an artist’s eye.
When it comes to advertising materials, make sure you know exactly the message you are sending. All of your ads should be cousins of each other, relating similar but different messages.
When it comes to website design, focus on colors. A visually pleasing website is a website that people will want to stay on.
3. Go Inside Out
Make sure you launch your rebrand internally before you go external. This will allow time for your employees time to adapt to the changes you’re making.
Your loyal clients could easily become alienated by your rebranding if all of your employees don’t seem like they believe it. Make sure you establish an air of verisimilitude and make the changes inside first.
4. Make the External Launch An Event
Don’t just drop your rebrand on the public as a surprise — make it exciting!
Count down the days until your rebrand goes public with your loyal clients, and they’re far more likely to get on board with the changes.
5. Seek Help
It’s okay to admit that you can’t do the entire job of rebranding yourself. Hiring a marketing team is a great way to make sure that your new branding shines. Head over to www.innersparkcreative.com/ for some of the best marketing tools out there.
Master Your Rebranding Campaign
As you can see, rebranding campaigns aren’t easy to create. Thankfully, they don’t have t be impossible. By mapping the territory, planning your design, working inside out, making the external launch an event, and seeking help, you’re far more likely to make your rebrand shine.
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