The pandemic has taken a huge toll on the economy and the lives of countless individuals from all walks of life across the globe. As a result, the use of social media has reached an all-time high, and working from home has become the “new normal” as everyone struggles to keep a sense of normalcy amidst all the restrictions.
As more people are spending time online, there has also been a shift in the way people shop. With most consumers resorting more to online shopping amidst restrictions, more and more businesses have also embraced this digital trend. Websites such as eBay and Amazon are at the forefront of this online shopping trend. The Covid-19 pandemic has made the online market a necessity, and business solutions targeted at helping these online marketplaces, such as online SEO, have found a niche.
But why is SEO so important for online businesses? Because SEO helps businesses develop user-friendly, fast, and rich content that ranks high in search engine results pages (SERP). This, in turn, would increase the traffic to the site, and eventually, some of these could convert into actual customers. It also builds awareness of your brands because search engine users are more likely to trust and visit sites that appear on the first page of the SERPs.
If you are a business owner and still hesitating whether you should hire an online SEO company, here are the top five reasons why you should:
- Increased traffic
The higher the traffic on your website, the higher the probability that these website visitors would convert into actual customers. You can achieve this by incorporating relevant industry keywords that rank high in searches into your content. With a good SEO strategy in place on your website, the chances of your website appearing in searches would increase, leading to more people clicking on your website.
- User-friendly website
With the help of SEO, your business’ website can turn into a faster, smoother, and ultimately, more user-friendly site. While SEO may be all about setting your website to become more optimized for search engines, new tools and strategies would also help improve your visitors’ user experience. A well-structured and uncluttered website could influence visitors to stay longer and come back often. This plays a big role in converting casual visitors into actual clients.
- Builds trust and credibility
The goal of your hired online SEO company is to establish brand awareness and trust, and credibility. One of the strategies your SEO expert would be using is creating backlinks from websites of high authority. This increases the website’s trust ratings and credibility. But remember that a website’s authority and trust are built over time hence patience, effort, and time. So, of course, other than making sure that your website is optimized, you also have to ensure that your business offers quality products and services that allow customers to trust your brand.
- Builds organic branding
Unless your business is a well-known brand, search engine users won’t always search your website nor click on it when they see it in SERPs. However, when your site constantly appears on the top results of search queries, it will help create awareness of your brand. When your website is optimized and provides a user-friendly experience, has credible content, and is mobile-friendly, this will all help towards building brand awareness.
- Higher ROI than other marketing strategies
There are many marketing strategies that experts would offer you, but amongst these, SEO would provide you with the highest ROI. Yes, it would take a significant amount of investment and effort initially, but once all the tools and strategies are in place, you can sit back, relax, and see your revenues increase. In addition, you can then use freed-up time on other marketing pursuits for your business or even other activities geared toward expanding your business, such as the development of new products and services.
SEO is a very powerful tool, and if your competitors are doing it, you have to ask yourself why you are not. Unless, of course, you are not serious about building and ensuring the success of your business.