Are you looking to make some big marketing moves in 2021?
These days, B2B businesses have a plethora of marketing strategies right at their fingertips. But the question is, which ones are most effective?
Keep reading to learn the 5 best B2B content marketing strategies that will help grow your business this year.
1. Sales and Marketing Collaboration
Lots of salespeople don’t add enough value to the buying process. But when armed with the right marketing content at the right time, they become valuable.
This sales enablement tool from Klyck is a good example of how sales and marketing can work together to provide relevant content for customers. If salespeople can easily access a library of marketing assets, the customer will benefit from their knowledge and organization.
So bottom line, use your salespeople to spread your marketing content!
2. Videos
Everyone loves a fun and informative video. And let’s be honest, most people would rather watch a 5-minute video clip than read a super long article with the same content.
To grip your audience, include some basic animation, infographics, and a good narrative voice. The information could be statistics, case studies, business culture, or anything else you want them to know.
This will be sure to enwrap a potential buyer and make your content stick with them.
3. Podcasting
Podcasts are fun, relatively cheap, and an effective way to produce your marketing content. It can also spark conversation and provide brand exposure to a wider audience.
All you have to do is buy a good microphone, share some of your business wisdom, and publish it. Some sites will even publish podcasts for free! And people want information quickly, so it doesn’t have to be longer than 15 minutes.
Content marketing for B2B will never have been easier!
4. Chatbots
Artificial intelligence is the way of the future.
Having a chatbot on your website is interactive and informative. This engagement will keep customers’ attention longer and make them retain more information. It’s also a great way to give your potential clients quick answers to their questions 24/7 and allow them to navigate your website more easily.
You’ll see improvements in customer satisfaction and you’ll be making more connections than ever before.
5. Strategic Emailing
Outreach emails can be the quickest way to grab someone’s attention. But, if they aren’t carefully crafted, they will end up in the trash. So to avoid this, personalize it.
Make a potential client need the information you’re providing. If it is generic, they won’t have any use for it. But if you understand your client and their specific needs, you will be able to craft the perfect email for them.
And if it fits with your brand, you can include graphics, emojis, or humor. But no matter your style, be sure to always keep it clean and concise. No one wants a novel in their inbox!
Now You Know the Best B2B Content Marketing Strategies
Start 2021 off right by implementing these awesome B2B content marketing strategies. Some of them may work better for your company than others, but you never know until you try.
If you found this article helpful, check out more of our business content!
