Are you looking to grow your business, but aren’t quite sure how to do it?
No matter what type of business you own, digital marketing is one of the best ways to help your company grow. In fact, studies show that 83% of small businesses believe their digital marketing efforts have helped their business grow.
But, what’s so great about digital marketing? Why should you put your money and time into digital marketing campaigns?
Check out this guide to discover the top benefits of digital marketing.
What Is Digital Marketing?
Before we discuss the benefits of digital marketing, let’s first talk about what exactly it is. Digital marketing is an all-encompassing term that describes the marketing efforts a company makes on the internet.
Digital marketing involves promoting your brand through various online channels, such as email, social media, websites, and mobile apps. To succeed with your digital marketing efforts, you’ll need to focus on all of these channels.
This differs from traditional marketing, which takes place through billboards, print ads, and phone communication. Because people spend so much time on the internet these days, digital marketing is more important than ever.
In fact, studies show that the average American spends 24 hours per week online. As a business owner, this means that you have all kinds of ways to reach new customers through the online sphere.
Types of Digital Marketing
As we mentioned, there are many ways you can market to new and existing customers in the online world. Here are the main types of digital marketing you should focus on:
SEO: SEO, which stands for search engine optimization, involves working to make your business more visible in search engines like Google and Bing.
The goal with SEO is to move your website higher up in the search engine results page rankings. This way, your site will be more visible and more likely to be clicked on by users.
Most people don’t go past the first page of Google in the search results, so if you can get your website to rank higher, more people are likely to click on it and engage with your brand.
PPC: PPC stands for pay per click advertising. This involves paying a search engine so that when someone searches for something related to your brand, your website will show up at the top of the queue.
If someone clicks on your ad, then you’ll pay a set amount of money.
Social Media Marketing: This involves creating business pages on Instagram, Facebook, Youtube, and other social media sites to raise brand awareness.
Content Marketing: Content marketing is less about marketing products and services directly to your customers and more about creating valuable content to enrich the user experience.
Through blog posts, videos, and images, content marketers are able to educate consumers about their industry and their brand.
Email Marketing: This type of marketing involves sending offers, information, and blog posts to your consumers via email.
The goal of email marketing is to get consumers to click on a link in your email so that they continue to engage with your brand.
Affiliate Marketing: Affiliate marketing is somewhat tied to content marketing. This involves placing links in blog posts and other types of content.
When someone clicks on that link, they’ll then be prompted to purchase something from your brand.
The Benefits of Digital Marketing
As you may have guessed, it takes a lot of effort and time to master each of these types of marketing. So, why bother with digital marketing? Here are some of the top benefits of digital marketing:
1. It’s Cost-Effective
Many businesses are worried that spending money on digital marketing services will hurt their bottom line. But, digital marketing is one of the most cost-effective forms of marketing out there.
Take social media marketing, for example. It doesn’t cost your business any money to set up social media profiles and create posts to engage with your customers. With content marketing, all you need to do is create a website and create blog posts to get the word out about your brand.
And, with PPC marketing, you can set your exact budget so you don’t overspend by one cent on your advertising dollars. If you don’t have a lot of money to fork over on TV ads, radio spots, or other forms of traditional advertising, digital marketing is a great alternative.
2. Reach a Wider Customer Base
Another major benefit of digital marketing is that it allows you to reach a wider customer base. If you’re only using traditional marketing methods, you’ll only be able to reach those in the local area who come across your ads.
With digital marketing, you can reach anyone in the world who has access to the internet.
3. Target the Right Audience
Let’s say you invest in a traditional form of marketing, such as a billboard advertisement. Once the billboard ad is up, all you can do is hope that the right people will drive by it and engage with your brand.
With digital marketing, however, you can create targeted ads that will reach consumers who are already more likely to engage with your brand. This way, you won’t waste your marketing budget on people who will never buy your product.
4. Measure Your Results
Another great thing about digital marketing is that you can easily track the results of your marketing campaigns.
Google Analytics and other digital marketing tools allow you to track various metrics of your campaign such as impressions, comments, clicks, conversions, shares, and more.
Are You Ready to Give Digital Marketing a Try?
Now that you know about the benefits of digital marketing, it’s time to give it a try. Pretty soon, you’ll see just how powerful digital marketing can be for businesses of all sizes.
Be sure to check back in with our blog for more digital marketing tips and tricks.
