Imagine running a company that has no issue creating amazing products for its customers. You also keep your team motivated and have long-term goals to strive toward. However, you can’t seem to get your brand in front of the right audience.
Approximately 20% of small businesses fail within their first year, and poor marketing is one of the largest reasons why. It’s crucial to understand the best places to advertise your business so you can maximize your brand awareness.
We’ve put together a brief guide with some of the most notable. Let’s explore what you should keep in mind.
This platform serves as an amazing way to connect with thousands of potential customers. Although you have to pay for Facebook ads, these come with plenty of flexibility.
You can narrow down your target audience and fine-tune the amount you want to spend. You can define your audience through specific attributes, such as their recent behavior or unique interests.
This provides far more potential than platforms that only allow you to target by age, gender, etc. You can configure your bidding on ads to be manual or automatic.
If you choose automatic bidding, the platform will optimize your campaign for the goals you established. These include conversions, impressions, and overall performance. If you’d rather use manual bidding, you have more control over how much you pay per ad.
Google’s ads are similar to Facebook’s, but there are four more ways you can get your brand in front of your audience. One of the most notable is creating a Google Business profile.
This is free and allows your company to show up uniquely on search results. To clarify, consider the last time you searched for a store or restaurant on Google.
A separate section of the search results was dedicated to providing information about the company’s address, hours of operation, and customer reviews. This information is pulled from the brand’s Google Business profile.
You can also use Google’s Display Network when running your ads. Instead of advertising on Google, this allows you to advertise on sites owned by Google. The same could be said about sites Google has partnered with.
You have the choice between choosing a CPC (cost per click) or CPM (cost per thousand) model regarding how you pay for your ads. CPM prices are higher, and Google’s logic behind this decision is that you will likely make more money if more people view your ads.
Although Instagram is a platform owned by Facebook, it still offers unique advertising opportunities. Ads can appear in the middle of Instagram Stories or while users scroll through their feeds.
You can configure these ads in a similar way to Facebook ads. However, it’s worth noting that Instagram is an amazing platform for pursuing influencer marketing.
This type of marketing involves working with someone who has a substantial online following. They could promote your products directly or showcase them in their content.
To get the best results, you’ll need to choose someone who has a similar audience. You should also ensure they haven’t been involved in past controversies.
People are quick to boycott brands that have questionable morals. If your audience believes your company prioritizes money over ethics, you could severely damage your brand’s performance.
Networking Events
Attending networking events is an amazing way to meet like-minded individuals. As a business owner, you can also meet plenty of potential clients or customers.
A great way to find local networking events is by joining social media groups. These frequently post schedules of upcoming occasions so you can plan accordingly. Try to attend at least one event per month.
Client Referrals
People are more likely to purchase if someone refers them to a company. Establishing a client referral program is an amazing way to get your brand out there.
This also allows you to maintain the relationship you have with existing customers. Client referral programs typically provide incentives for both the referrer and the one who refers.
This could come in the form of discounts or access to unique perks. Regardless of what your program entails, ensure you provide something your audience is interested in.
Print Ads
Although many people spend a large portion of their time each day online, print ads are still a highly effective advertising medium. You can run campaigns in magazines or newspapers, for example.
Choosing publications with large audiences is the best way to maximize your performance. You have plenty of room for creativity regarding how you design your print ads.
These should be impactful so your audience remembers them after they turn the page. You can also use business cards as a form of print advertising.
These are a fast and convenient way to improve your brand’s notoriety. The cards should be made of high-quality material and have captivating designs.
They don’t have to be expensive, though. There are plenty of resources that offer affordable business cards.
Word-of-Mouth
Word-of-mouth advertising refers to a situation where your customers tell people they know about your business. This can substantially improve the number of new customers you acquire.
As you might expect, this is only possible if you offer something that captures your audience’s attention. Brands with low-quality products or services will benefit from word-of-mouth advertising.
They could even experience issues with what their customers say, as it likely wouldn’t be positive. Under the right circumstances, this advertising strategy can be one of the most effective. It’s especially useful for companies that already have a solid market presence.
Understand the Best Places to Advertise Your Business
Without knowledge of the best places to advertise your business, you’ll struggle to meet your company’s marketing needs. The good news is the information in this guide will help you get started on the right track. From here, you should have no trouble reaching your target metrics.
Our blog has plenty of articles that can help you run a better business in the future. Be sure to check them out today to see what you can learn!
