Did you know that 75% of consumers say they judge a company’s credibility based on their website design? So, what kind of impression is your website making?
If it’s time for a web design refresh, it can be overwhelming knowing how to get started. Fortunately, we’ve got your back.
Keep reading to learn the best web designing tips to remember.
Be Mindful When Choosing Fonts and Colors
Your website should reflect your brand’s personality. This is a great chance to get creative!
When choosing fonts and colors, first think about your existing branding. You want your website to incorporate some of the same branding guidelines, so it’s instantly recognizable to site visitors.
If you have worked hard to create a website, enhanced it with coming soon pages , implemented author boxes , accepted guest posts and so on, I am sure you want to see that same website succeed. Achieving that might be tough, but it is definitely worth it!
However, it’s possible to overdo it if you’re not careful. Avoid using too many different colors and embrace white space throughout your site to help prevent it from looking cluttered. For more advice on the best background color for website, click the link.
Similarly, when choosing fonts, try to only use two or three fonts and make sure they’re easy to read on any device. Otherwise, you can expect site visitors to leave your site after only a few seconds.
Optimize Your Site for Mobile Devices
These days, almost everyone uses their phone to access websites while they’re on the go. In order to be able to keep up with the competition, you need to prioritize mobile-friendliness when designing a website.
Make sure that all content on your site is easy to read on a small device. Similarly, make sure CTA buttons are easy to tap when viewed from a phone, so you won’t lose out on conversions from site visitors.
Simplify Your Navigation
Let’s face it: people tend to be impatient, especially when it comes to the internet. If someone comes to your website and they can’t find what they’re looking for within a few seconds, they’re not going to stick around to keep looking. Instead, they’ll leave your site and find a competitor that has what they need.
You can help prevent this by making your site easy to navigate. Make sure you have a menu with quick links to the pages people care most about, like the following:
- Contact us
- About us
You should also think about the actions you want people to make when they visit your site and incorporate that in the navigation. For example, if you want people to schedule an appointment with you, include a link or button in the navigation with a CTA that lets them do just that.
Incorporate Eye-Catching Media
You want your website to be visually interesting, so try to incorporate media throughout your site. You can’t go wrong with high-quality photos and videos.
If you don’t have the means to take your own pictures or create videos, explore stock photo and video sites, which have thousands of options that could work for your site.
Remember These Web Designing Tips
After reading through the web designing tips we’ve outlined above, you’re ready to get to work on your website! By refreshing your site with a new, modern design, you’ll be one step closer to getting more site traffic and ultimately more sales.
Looking for more tips that can benefit your business? Check out our other articles before you go.