Whenever you visit a website, you expect it to load after a second or two, especially when you have a solid and stable internet connection. Nowadays, you will never find a reliable website that will load for more than two seconds because everyone wants everything to be fast.
If you have a website for your business, you need to ensure that it loads fast on any device. Most of the time, you can fix it by hiring an agency that can improve your page speed SEO, but you can also do some of the methods on your own. Make sure you check your website’s page speed at all times if you want to increase website traffic.
4 Effective Methods To Optimise Your Website’s Page Speed
Test Your Website’s Speed
The easiest step to know your website speed is by testing it. You should find the problem right away before users will find out for themselves because that can pull down your search engine rankings. You can use different tools, like PageSpeed Insights from Google, to determine your site’s current speed.
It is as straightforward as copying and pasting your website URL on the PageSpeed Insights, and it will give you the numbers of your site speed. Google will award each page that has a speed score between zero and 100. And once you find that your website is slow, you will need to find the elements causing the slow site speed.
Low Image-Size Is Crucial
During the designing phase of your website, your previous digital marketing team may have used high-quality images on some of your web pages. While it is essential to paste clear images on your website, you must keep in mind that high-resolution images can negatively affect your page speed SEO.
A practical method that websites do to keep clear images while reducing their file size is to compress them. You can find many tools that can help you compress your images and help increase your site speed. One image compressing site that you can use is Jpegmini, and it is a tool that you can even add to your web app to optimise it before it gets uploaded.
Lessen The Use Of Custom Fonts
A website’s main objective is to look visually appealing, and some businesses do that by using custom fonts on some of their web pages. This is an effective method to lure in users and can also become detrimental to your site speed. You can find several custom fonts that are heavy, which will cause your website to slow up.
Before you decide which font you want to use on your website, make sure you check its size and compare them to others. Doing this will help you filter the fonts,which will not make your website slow while making it attractive. You should also know that not every user will have custom fonts, so they will have to download them, which causes the slow website speed.
Plug-ins and Website Apps
If you like using plugins and apps on your website? Maybe you should remove some of them, especially those that do not serve a significant purpose in creating a user-friendly experience.
Ensure that you keep your site speed optimised at all times. Remember that your site speed is critical if you want to reach the top rankings in search engine results.
Author Bio: Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.