Do you own a retail store?
Store owners take great pride in their stores. If you’re one of them, you want your space to make the best impression on your potential customers. You want to engage them throughout their visit, building creative displays that catch their eye and motivate them to buy.
As a result, you likely look at other stores’ retail displays with envy. How can you create wonderful displays of your own that drive clients both into your store and get them to make some purchases?
Below, we’ve included some tips to help you boost sales through your retail design.
Keep reading to learn more!
How Retail Displays Boost Sales
Retail displays become instrumental in boosting sales when people visit stores in-person. In fact, in larger traffic supermarket, research shows they improve sales by up to 64 times. Of course, this number varies by how many people enter your store and where the display is located, but you can improve your sales by including displays either way.
Displays engage your customers in ways that other portions of the store may not. Usually, they’re placed in obvious portions of the shop, with the main flow of traffic going past them. They can also be featured in your store’s windows, enticing people to step inside.
Because of this, they attract a high volume of customers, increasing the likelihood you’ll make a sale.
Tips for Making Retail Displays That Sell
So, how do you create retail displays that cause your items to fly off the shelves?
As a shop owner, you should spend a considerable time thinking about your displays. After all, they dictate much of the customer experience and influence which items get sold.
But how do you create an engaging retail display?
Let’s get into the tips below!
Consider the Layout of Your Store
Before you begin planning the specific designs of your displays, you need to review an outlay of your shop. Do you know where the main traffic usually flows? Do you have windows for which you need to create exhibits in addition to the areas in your store?
Professional store owners consider the layout of their store very carefully when thinking about which displays to put up. In fact, larger retailers often have professionals who authorize certain displays to go into different parts of the store, even if they leave the creation of the display up to the store manager.
If you’re not working for a larger retailer, you need to think about this feature. If you can, get the opinions of your employees, friends, and even frequent customers! You want your store to engage as many people as possible, and the more input you get, the better.
What Do You Want Customers to See First?
You also want to ask yourself what you want your customers to see first. Are you having a sale that you need them to know about immediately? Have you released a new line that you want people to buy?
If you have something you want your customers to focus on, don’t put it at the front of the store. The front of the store is known as the “decompression zone.” This is because it’s the area in which customers usually take time to get used to the new atmosphere of the store and get their bearings.
Instead, find other prominent places to display products you want to sell, such as near the checkout. This also gives you the opportunity to identify what you want to prioritize selling and putting your effort into getting those items off the shelves.
Work on Your Store Windows
Then, probe further. Ask yourself, “What do I want people to know about what’s happening in this store, even if someone doesn’t plan on entering it? What do you do to get people inside?”
Store owners realize that their potential customers can walk past their store without even going in. But what do you want to share with these people?
First, know who your target customer is. For instance, if your regular clientele consists mostly of young women in their 20s, feature exhibits that appeal to these women.
Next, make sure your key items are at eye level. That way, your potential clients will be able to see exactly what you want them to.
Finally, think about allowing your display to tell a story. Stories engage people’s emotions and help them connect to your brand. You can do this by using seasonal holidays as inspiration. For instance, if it’s Christmas, feature mannequins dressed for Christmas parties or playing in the snow.
Use a Retail Display Manufacturer
Did you know that people professionally specialize in creating retail displays?
If you’re having a difficult time thinking of exhibits, consider contacting retail display manufacturers. These people focus their services on crafting retail exhibits that work well for you. They know how to craft them in a way that will draw your customers in and encourage them to make purchases.
As a result, display manufacturers are excellent options for people who want professional displays but don’t know how to create them for themselves.
Create a Focal Point for Your Displays
All good displays have a focal point, which is the main focus of the display.
This is the area to which people’s eyes become drawn. Center some of your key pieces in your focal points, so that customers focus on it. Focal points should also be the most attractive part of your display.
Ready to Create Better Displays?
Are you ready to start creating fantastic retail displays?
Retail design is an incredibly important part of shop ownership. When you include retail displays in your shop, you increase the likelihood that your customers will make a purchase. If you follow the advice above, you’ll start crafting better store exhibits.
If you want more business advice, check out the rest of the articles on this website!