When you think of a sales team, you might think of a bunch of people packed in a room that make phone calls all day. While that might work at getting you a sale here and there, it won’t help you in the long run.
Instead, you need to build a sales team that can support your growth and market your products. Your sales team is the foundation that helps you get new customers and increase your revenue.
So, how do you start building a sales team?
Be sure to keep reading for our guide on how to build a stellar sales team in 2021.
Decide on the Goals for Your Team
When you’re building a sales team, there are specific goals that you want to meet. You should hire people based on the goals that you’re setting for your business. Whether these goals are about your business model, products, or simply growing your brand.
Knowing what your goals are can help you find the right people for the job. You’ll be able to look into the background of each candidate and see what they’ve excelled at in their past. Will they be able to help you meet your goals?
When you plan out your goals in advance, you can hire the right people to help you meet them.
Find a Good Process
Hiring the right people to build a stellar sales team requires a meticulous process. How can you come up with the right process for building a strong sales team?
You’ll want to come up with some standard questions that you can ask each potential candidate. That way, you can compare their answers to see which one will fit with your company’s values better.
Ask them to sell you a pen and see how they do. Are they able to do it on the spot?
You can also go through the basic interview questions but make sure to throw in some sales questions. That way, you will know if they’re prepared to be a part of your sales team.
You should also ask yourself some questions about each candidate after the interview. Will you and your team be able to work with this person? Are they trainable?
Making sure that a new candidate can fit in with the work dynamic is crucial for adding someone to your sales team.
Test Potential Candidates
One of the best ways to go about building a startup sales team is to test your potential candidates, especially in the sales world. Using a sales aptitude test can help eliminate candidates or strengthen your decision on the potential employees you want to hire for your sales team.
You can find sales assessment testing for nearly every industry online. It is an awesome way to screen potential employees before you hire them, and see what kind of skills they already possess.
Using a test can even help determine what potential employees might need help on. They could be a great fit for other aspects of your company but could need work in other areas.
Not everyone is cut out to be in the sales industry, and sales aptitude testing can help you weed through potential candidates.
Train Your Team
After you’ve hired new employees, you’re still not done learning how to build a sales team. There is still plenty of work left to be done!
Now is time to start training your sales team. Training is vital because you are teaching your team to get things done the way you see fit.
You won’t have to do much training if you hire people who already have industry knowledge and skills. Yet it is necessary to show your team how your company is working to grow and sell your products.
There are also instances where you might have specific technology that people aren’t familiar with that they will need to learn. It is essential to set your team up for success and make sure that they are completely trained and ready to go with the technology and programs you use to get things done.
Motivation Is Key
Besides training your new sales team, you should also work on motivating them. Being hired into a new position is exciting and a time that people look forward to turning over a new leaf.
You don’t want that motivation that comes with a new job to fizzle out quickly. Instead, make sure that you keep your sales team’s spark alive and well.
There are different ways to go about motivating a sales team.
Numbers are everything in the sales world, meaning setting goals for your team can help to push them to do better. Running contests is also a great way to get everyone to work together to achieve a specific goal.
You should also make sure that you recognize your sales team when they hit specific achievements. Motivation comes from being appreciated too!
Work on Communication
The last way to build a stellar sales team is to make work on communication within the group.
Everyone needs to be able to work together to get the job done. Whether that means asking for help when needed, communicating with customers, and so much more.
If your team is unable to communicate, you might find that you fall short every single time. Having a team building day to work on communication is a great way to get to know each other and open those doors.
Learn How to Build a Sales Team
As you can see, when you’re trying to build a sales team, it takes the right kind of people that align with your values. You want people that can see your vision and can help you implement it.
Overall, finding people that can help benefit your company will make both of you happier and more successful in the long run.
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