PPC marketing is a powerful way to bring new customers to your business. It allows you to target your ads to people who are more likely to buy from you, and it’s an affordable form of advertising. But the key word there is “affordable.” PPC marketing doesn’t come cheap. In order for your campaign to work, you need a strategy that will allow you to optimize every penny spent on marketing so that it gets the maximum return on investment (ROI).
Here are four easy steps that will help you boost your PPC performance:.
Start with keyword research
A lot of PPC marketers get excited about running ads without doing their homework, but this is a big mistake. You need to figure out what your target audience is searching for so you can create quality ads with relevant keywords.
If you don’t do research before creating your campaign, you risk losing money because people won’t be able to find your ad or they’ll miss the point of it altogether.
You can use keyword tools like Google’s Keyword Tool or SEMRush to find popular keywords that potential customers are looking for online. It just takes a few minutes and doesn’t cost anything.
Build a PPC campaign
Regardless of the size of your business, you should always start with a PPC campaign. You can build one yourself or hire someone to do it for you. Either way, the first step is understanding which keywords you want to advertise on and where those keywords will take your ads (Google, Bing, Yahoo!, etc.).
Next, list out what your budget is for PPC marketing. The higher the budget, the more traffic your ads will receive. However, keep in mind that if your ad isn’t targeted well enough or doesn’t have an attractive offer behind it, there’s no point in receiving a ton of traffic.
Next time you’re ready to create an ad campaign—either for yourself or for someone else—follow these four steps:
– Find the right keywords – Establish a budget – Decide on where to place your ads – Create your ad
Optimize your ads
PPC ads can be quite expensive, so you need to make them count. By using the right keywords and including relevant information in your ad copy, you can increase your click-through rate (CTR).
CTR is the ratio between impressions (the number of times an advertisement is shown) and clicks (the number of times a potential customer clicked on the advertisement). So if you have 10 impressions but only one click, your CTR is 1 percent. But if you get five clicks for 10 impressions, your CTR is 50 percent.
To optimize your ads, start with savvy keyword research. Look at what people are searching for when they want something similar to what you offer. If they’re using certain keywords when looking for a service like yours, it’s a good bet that those keywords will also work well in PPC ads.
Track your campaigns
and optimize for performance
One of the most important steps you can take is to properly track your campaigns and ROI.
You’ll want to know how long it takes people to find your ad, how many people click on it, and how many of those leads qualified as a sale or lead. You can then use that data to improve your campaign by adjusting your keyword bids, running different ads, or tweaking the costs to ensure you’re getting the maximum ROI possible.
You may also want to consider using Facebook Ads Manager since it’s one of the most powerful advertising platforms available today. It allows advertisers to better target their demographic groups with their ads. The targeting options are incredibly intelligent, so you’ll have no problem optimizing for performance with Facebook Ads Manager!
Conclusion
Now that you know how to get your PPC strategy on the right track, it’s time to get your campaigns into gear. If you follow these four steps, you’ll be well on your way to taking your business to the next level and achieving the success you deserve.
