Google Ads vs. SEO: Which Is Best?

Advertising your business is truly one of the most crucial aspects of finding success. In order for people to buy your products or use your services, they need to be made aware of them first. For this reason, people have been turning to online marketing in order to help themselves stand out from the competition. There are many forms of online marketing such as Google Ads (AdWords) and SEO marketing.

Why People Use Google Ads

Google Ads has become one of the most popular ways for businesses to get their products or services in front of more eyeballs. People can pay Google in order to position ads for their products prominently in certain searches. There are only so many available slots so companies have to compete for these ads with their marketing dollars.

Using Google Ads allows businesses to push traffic to their websites. This can lead to increased sales and many have found a lot of success using Google Ads. It can be pricey, though. Since this is a very competitive marketing option, making use of this method might not always be your first choice. Therefore it’s important you consider hiring a Google Ads professional company. Especially when you are advertising outside of your counties borders. For the Dutch market there’s an upcoming company called Click Company. They are specialized in placing your ads in front of ready to buy customers in the Dutch market. Just contact them and tell them you would like to outsource your PPC campaign. In Dutch you would say: “Ik wil mijn (Google Ads) AdWords Uitbesteden ”. 

• Customers see your ads at the top of searches.
• You have to compete for ad space with other businesses.
• You’ll drive ready to buy customers to your money pages.
• You’ll be able to scale your efforts and grow your business easily.

The Importance of SEO

SEO is going to be able to place your website and content closer to the top of Google searches. This means that if you’re using SEO to its full potential, you’re going to be able to accomplish the same thing as paying for Google Ads. 

The goal is to get your content as close to the top of the search results as possible. SEO can help drive traffic to your website just the same as using Google Ads can.

These marketing methods are both very different. One involves paying for an advertisement and another involves optimizing your website while creating content to support your website. You can turn your website and business into an authority in your field or you can pay for advertising space. The choice is simply up to you.

• Helps your website to appear higher in Google searches
• Optimizes your content to help drive customers to your websites

Both Are Worthwhile

It’s easy to see that both SEO optimization and Google Ads are worthwhile. You might even want to use both of them in tandem at certain points in time. Using Google Ads without paying attention to SEO whatsoever might not be a good idea. Even so, it’s going to depend on your goals when it comes to your marketing campaign.