With over 2 billion monthly active users, Instagram offers an unmatched potential to build a successful business on the platform. With an audience this size, there is a fortune to be made.
The global social commerce revenue stands at an impressive $724 billion and is expected to cross $3 trillion by 2030. This exponential growth is attributed to the emerging demand for a simple and fast shopping experience by social users.
The unique visual appeal and business-friendly in-app tools make Instagram a go-to place for social users and businesses alike. The former use it to discover and engage with their favorite brands; while the latter find and market to their potential customers.
In this blog, you will learn about 6 proven strategies to build an insanely successful business that will not only make you crazy money but will also positively impact the lives of its customers.
Interested to learn?
Let’s dive in.
In this blog:
Come Up With Special Promotions
Pre-sell Users With Launch Countdowns
Set Up An Instagram Shop to Sell More
Automate Customer Support with Chatbot
Influencer Marketing Is Your Best Friend
Tell Interesting Stories to Encourage UGC
Final Words
Come Up With Special Promotions
With 44% of Instagrammers using the app to buy stuff every week, it is no wonder brands are using the trend with seasonal and event-based promotions to attract more customers.
Never feel shy to tell your audience whenever a product goes on sale. Promotions, special offers, and promo codes get shared a lot on Instagram – it brings new users and potential customers to your brand’s profile.
Most often, users tag their friends in the comments to let them know about a sale or promotion. This is a very unique way to dramatically boost the organic reach of your promotional posts on the app.
You can maximize the results of your content marketing efforts on Instagram if you buy Instagram likes from a credible and experienced social media growth company.
Pre-sell Users With Launch Countdowns
Regardless if you have a new business or you are running an established brand on Instagram, the potential of product launches can’t be overstated. They allow businesses to create hype around the launch and connect users with the brand, attract new customers, and receive valuable feedback from customers.
Using countdowns in your consecutive posts or through Reminders, you can tease the users for an upcoming product launch, offer, or product line – Essentially, you are preselling your stuff even before it is available to the public.
Users can tap on the bell icon to get a reminder when the product or offer goes public, and they might want to check them as well. This can potentially generate a lot of sales for your business.
An interesting point to note here is that the more followers you have, the more reach and conversions you are expected to have. Buy Instagram followers to boost the results of your next product launch.
Set Up An Instagram Shop to Sell More
Instagram Shop provides amazing opportunities for users to make purchases right away inside the app. Your shoppable posts appear in your followers’ feeds and they can simply tap on the bag icon to buy the product.
With over 93% of global internet users using social media, setting up a shop on Instagram empowers you to provide customer support to your customers.
This is just an addition to an array of business-first tools of Instagram it has been known for developing in recent years.
Automate Customer Support with Chatbot
If you want your business to scale fast, you need to automate your customer support. The reason is pretty simple. Answering diverse queries from thousands of existing customers and potential buyers is not humanly possible.
A smart solution to handle this vital business department is to dig out the most frequently asked questions and set up automated responses with a chatbot for each of them. For other queries, the chatbot can immediately transfer the conversation to a live member from the customer support team.
You can simply integrate the chatbot into your website and Instagram account to respond to queries and drive people to your Instagram shop for closing more sales.
Influencer Marketing Is Your Best Friend
Instagram is leading the influencer marketing arena – a global industry worth more than $15 billion. According to a Statista survey, 89% of marketers prefer Instagram over all other social networks when they are looking to partner with influencers.
Influencer marketers are social celebrities that have the leverage to influence opinions and inspire purchases on respective social platforms. They usually have very engaging audiences that consume their content and engage with it with great enthusiasm.
Subaru, the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation, decided to partner with 20 influencers to raise brand awareness and connect users with the brand emotionally. Zachking posted a sponsored video on his Instagram profile that alone racked in more than 8 million views, over 1.2 million likes, and thousands of comments. Imagine where your business would be if you can hit numbers one-tenth of those.
When looking for potential candidates for influencer marketing campaigns, make sure to dive deep into their content marketing strategy. Their values and goals should align with yours, otherwise, the results of the campaigns will suffer big time.
Influencer marketing empowers your business to tap into the content creator’s audience and get them to know about your brand. Also, your followers will come across the creator’s profile and may follow them, as well – a win-win for everyone.
Tell Interesting Stories to Encourage UGC
People love stories. They simply work. Instagram captions are a great place for telling brand stories and asking intriguing questions to engage the audience.
While there is a limit of 2200 characters, it’s enough to tell amazing stories about your business and the people behind it. This gives a sneak peek to users about the people behind a business and allows them to see the human side of it.
Businesses also use Instagram captions to talk about the pain points of people, educate them, and offer solutions to inspire more sales.
User-generated content or UGC is a by-product of engaging stories and compelling call-to-action (CTAs). Likes, comments, and shares help train the Instagram algorithms to give a boost to your content and reach more profiles on the platform.
Businesses and brands ask their followers to post pictures and videos using the product and share their views about their experience.
Another way is to ask them to tag your business profile while sharing posts on their profiles using the product or service, or simply sharing their experience. This creates excitement around the product or service and gets the word out to more users who might be interested in the product or service.
Final Words
While the competition is getting stiffer on Instagram with more brands and businesses joining in, the opportunities are not shrinking either. This blog has explored 6 extremely actionable strategies that are working right now that can lay strong foundations to build a thriving business on Instagram.
