• Business
  • Tech Software
  • Entertainment News
  • Sponsor
    • Blogs
      • Home Improvement
  • Health Fitness
  • Automotive
  • Sports Gaming
  • Websites List
  • Contact Us
    • LOGIN
Friday, June 9, 2023
  • Login
Business to Mark
  • Business
  • Tech Software
  • Entertainment News
  • Sponsor
    • Blogs
      • Home Improvement
  • Health Fitness
  • Automotive
  • Sports Gaming
  • Websites List
  • Contact Us
    • LOGIN
No Result
View All Result
  • Business
  • Tech Software
  • Entertainment News
  • Sponsor
    • Blogs
      • Home Improvement
  • Health Fitness
  • Automotive
  • Sports Gaming
  • Websites List
  • Contact Us
    • LOGIN
No Result
View All Result
Business to Mark
No Result
View All Result

Food Company Storytelling 101: Keep It Real

Admin by Admin
November 11, 2020
in Uncategorized
0
7 Tips To Build Wealth For Early Retirement
Share on FacebookShare on Twitter

A suspicious company story can leave a bad taste in people’s mouths.

Never has it been so easy for that same media to destroy customer trust with a brand, along with hashtags that only flame a firestorm of bad mouthing.

Simple Rules For Company Storytelling

Rule 1. Tell the truth (and act truthfully)

Any Mad Men fan knows that marketing companies love to weave an authentic story about brands. Even if that story is a little more, or a lot more, homespun than the reality of manufacturing or the people behind the brand.

There is nothing wrong with re-styling yourself to fit the image of your trade. Lumberjacks are known for wearing plaid. These days, bartenders, bakers and coffee roasters wear handmade aprons. There’s a high likelihood they have tattoos too.

Saying things like “I affirm that we make the best … ” and “we are dangerous” and “we never paid experts” only paints a target on your back. Someone is eventually going to be motivated to expose the discrepancies in the stories and call you out publicly.”

Rule 2. Be Awesome (Your Food Will Be the Story)

When you make something people crave, that people will buy direct from you and ask retailers to carry, your product sells itself.

You won’t need to craft a charming story of being an artisan food crafters, competing against claims by big food companies that they are “artisan.” Instead, people will buy your foods because they are amazing and/or because they love your brand and packaging.

A perfect example of being the best is Chile Crunch, the brainchild of Susie Hotel, who started making her spicy crunchy condiment out of the La Cocina incubator kitchen. Fans of this condiment, which literally took off like wildfire, don’t care where she gets her garlic and pepper. How she makes it isn’t part of her story either. We just want that crunchy goodness as much as possible.

Rule 3. Weigh the Risk of Spinning a Story for PR Purposes

Culinary consultant LaikoBahrs helps chefs and food brands pitch their stories to the media. She takes on weaving a story that’s not quite true: “Stories of origin are so easy to re-write for public relations purposes. When you’re a tech company it doesn’t matter as much as when you’re a small artisan food company.”

In other words, how can someone trust your food if they can’t trust what you say about your company?

Try Avoiding These 5 Words When Telling Your Company Story:

Authentic – Unless you’re saying something is the real deal, as in authentic Levi jeans or authentic black truffles, this is one over-used word.

Handmade – The word handmade is so general, sometimes it’s hard to know exactly what it means. “Hand-kneaded, ” tells a visual story and also, to serious bread lovers.

We know that handmade tortillas mean they will be thicker and kind of misshapen, and infinitely more delicious than tortillas stamped out by machine.

How long will you be making your foil-wrapped, molded chocolates by hand versus eventually using a chocolate co-packer who might find a more efficient way to make it? Is it worth talking about “handmade?”

Small batch – What is a small batch? When does a batch become big?

You might make your caramel over a home stove to start with. When the president falls in love with your candy, and you start to make it in bigger batches, is it still small batch? And who really cares?

Instead describe how you make each batch upon a word or talk about your amazing ingredients, or how you cook it up fresh daily.

As I wrote about in Good Food, Great Business, those are the value propositions that shoppers care about.

Artisan – “Artisanal methods,another master craftsman,old another,” says a lot. Artisanal means your foods may differ from one batch to the next and that you cobble your products together much old another master craftsman(or woman).

In a major mis-use of the word artisan, big brands began referring to unusual / chef-inspired flavors using better-than-usual ingredients as “artisan.” Those aspects of a food have nothing to do with how a food is made, which is where artisanship comes into play.

Crafted – Even more than the word “artisan” being used incorrectly, the word “crafted” has come to mean “made.” Like the word artisanal being more meaningful than “artisan,” the word “craft” as a noun makes more sense. For example: He practices his cider-making craft in the same shed where his grandfather brewed moonshine. (Notice how brewed is so much more descriptive and visual than the word crafted?)

Related Posts

Creating Impactful Businesses: 4 Strategies to Make a Difference in the World
Business

Creating Impactful Businesses: 4 Strategies to Make a Difference in the World

In today's world, businesses have the power to shape societies and address pressing global challenges. More and more entrepreneurs...

by Admin
June 9, 2023
Care Options for Seniors
General

Care Options for Seniors

As our loved ones age, it's essential to explore the available care options for them to ensure their overall...

by Henry jackson
June 9, 2023
A Deep Dive Into The STM32H7B0VBT6 Microcontroller’s Feature Set
Tech Software

A Deep Dive Into The STM32H7B0VBT6 Microcontroller’s Feature Set

In the world of embedded systems, the STM32 microcontrollers have long been revered for their exceptional performance and versatility....

by Arman ali
June 9, 2023
Essential Golf Equipment: Elevate Your Game with the Right Gear!
Sports Gaming

Essential Golf Equipment: Elevate Your Game with the Right Gear!

Golf is a sport that requires precision, skill, and the right equipment. From the tee to the green, having...

by Awais Ansari
June 9, 2023

POPULAR POSTS

  • Meet The Barrister behind AI Research Start-Up Plazo Sullivan Roche: Joseph Plazo

    Meet The Barrister behind AI Research Start-Up Plazo Sullivan Roche: Joseph Plazo

    608 shares
    Share 243 Tweet 152
  • The Benefits and Challenges of Automating Business Processes

    603 shares
    Share 241 Tweet 151
  • How Are GRO Services Beneficial?

    602 shares
    Share 241 Tweet 151
  • 7 Great Laptops for Business Owners

    601 shares
    Share 240 Tweet 150
  • Expand your business quickly with the advantages of PEO services

    600 shares
    Share 240 Tweet 150
Business to Mark

Stay updated with the latest business news and trends on businesstomark.com. Get valuable insights and analysis for your business success.
Email: Friend.seocompany@gmail.com
Ph: Whatsap # 92 3157325922

  • Contact Us
  • Home 1
  • Home 2
  • Home 3
  • Homepage

@ 2023 BUSINESSTOMARK.COM

No Result
View All Result
  • Contact Us
  • Home 1
  • Home 2
  • Home 3
  • Homepage

@ 2023 BUSINESSTOMARK.COM

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version