Building and maintaining strong relationships in business does a lot in creating stronger reputation in both small and large scale companies. And being one of the primary business centers in Asia, Singaporean businesses make it a point that they take this particular fact seriously.
This culture, known as corporate gifting, is now recognized as one of the most practical ways by which businesses tend to cope with the challenge of competition and loyalty among their clients, their employees and their business partners.
What is Corporate Gifting?
Corporate gifting is simply the practice of sending gifts to employees and clients, as well as business partners with the aim of strengthening the bonds that the said professional parties share.
Often corporate gifts can range from personalized items to general interest or if the company wants to make the receivers extra special, they can opt to pick luxury hampers that feature branded products that show genuine appreciation of the connection that they share.
Why Corporate Gifting Works?
Gifting works because it establishes a meaningful way of connecting between companies and the stakeholders that they engage with. The idea behind well-chosen gifts, may it be flowers or special hampers, provide the receivers an idea that they are well appreciated by the ones sending the gifts. This gesture signals the desire of the giver to nurture the connection- therefore creating a long-term improvement of such collaboration.
For this reason, givers of such corporate gifts pay attention to their choices very carefully. At times, they also try to find help in creating the perfect hamper basket to give to their colleagues, partners and employees as well.
How to Create Remarkable Corporate Gifts
There are certain points to consider when creating or preparing corporate gifts. Here are three of the most important factors that makes corporate gifts extra special and effective in creating better connections between business partners and stakeholders:
Know the Receiver Better
Who will receive the gift? What culture do they recognize- especially if they belong to an international connection? These questions will help givers of corporate hampers pick the right type that best fits the receiver’s desire and expectations.
Form a Clear Message with Additional Decoration
Why do you want to send a gift? If there are special occasions or special recognition of the people who are to receive the hamper or flower bouquets, then the set of items in the gift packs ought to represent such a reason. The more specific the gift packs are, the more effective and meaningful the message is- which is going to create a huge difference on how the gift impacts the relationship.
