Did you know that there are over 1.8 billion websites on the world wide web?
If you’ve got a site, that’s a lot of competition! With such an enormous crowd, standing out and getting any attention may seem like an impossible challenge. Luckily, it’s not.
There are tons of ways you can give your website a better chance of gaining traffic. One method is by creating a flawless user experience, which will both win over your audience and improve your search result ranking.
If you want to learn more, here are 6 easy ways to improve your website experience.
1. Improve Your Loading Speeds
If your website doesn’t load within a matter of seconds, you’re going to miss out on a lot of traffic! There are a number of ways you can speed up your load times. For a quick improvement, avoid using too many images, videos, and other features, and optimize those you do have so that they load quicker. This will help you to improve your website speed.
2. Optimize for Mobile for User Experience
When it comes to website function, a simple way to drastically improve yours is by optimizing it for mobile as well as desktop. With more browsers on mobile devices than ever before, you need to make sure all of the features work across devices and your website is still easy to use on a mobile or tablet. If you’re looking for improved user experience, this is an essential step.
3. Make Navigation Easy
Easy navigation is a crucial component of good website design. Your site should have a navigation bar at the top of every page (avoid placing yours at the side of your page). Keep the main page options simple and use dropdowns if necessary so that your navigation bar doesn’t become cluttered.
4. Don’t Forget the Power of White Space
If you have white space, don’t fill it! It’s actually good for a site to have some white space as it helps users digest information and makes your website seem more organized and easier to move around. Make sure to use white space between your elements, such as headers, logos, and images, to stop your website feeling crowded.
5. Avoid Large Chunks of Text
If you’ve ever been on a website that’s full of big chunks of text, you’ll know how unappealing it is to read it all. Avoid doing this by using paragraphs, bullet points, and number lists to space up your text. You can also create snazzy infographics if you have a lot to say, helping readers digest the information a lot easier.
6. Add Images and Features
Images and features are a key component of any website. Make sure to include some on-brand pictures and tools on your site to keep it visually engaging. For example, you can learn how to build a form to calculate here to make your website both functional and interesting or add videos of your products for entertaining and informative promos.
User experience should always be a key focus of your website design. If yours isn’t optimized for your audience, be sure to implement some of the above tips or call in the professionals to help.
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