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In a world so completely dependent on the internet, it’s impossible to be a successful small business owner without developing tech skills. These assets are especially important during a global pandemic, where many things are being done virtually.

Keep reading for our list of technical skills that are essential for any small business owner.

1. SEO

SEO stands for search engine optimization. This refers to how well your content ranks on search engines. It is an absolutely necessary skill for any business with an online page, uses social media marketing, or conducts online sales.

In order to make your content visible to the maximum number of people, you should spend some time studying SEO. Make sure you know how to use keywords and links effectively. This will boost traffic to your site and bring you more business.

2. Excel

Knowing how to use Excel is one of our top information technology skills. Excel can help you make invoices, timesheets and keep track of expenses.

Many small business owners make the mistake of entering everything into Excel by hand. Learn how Excel works, and it will do the math for you! This is a great way to streamline your business operations.

3. Basic Coding

There’s this idea out there that website coding is just for experts. But basic coding is something that anybody can learn on their own. Start with HTML coding, and you’ll be able to make minor but useful adjustments to your webpage.

Coding is something that is easier to do with up-to-date technology. That’s one reason why contracting with an IT company is a good idea for small businesses. Look here now for a list of reasons to consider IT outsourcing.

4. Social Media Fluency

To grow an online presence, you need to be fluent in social media marketing. Facebook and Instagram are good places to start. Knowing how to use the Stories feature, hashtags, and tagging will help you grow your follower base overnight.

As more and more people conduct their business remotely, many social media users have been making use of the Live Stream function. Use this tool as a way to share information with your customers and engage them in your brand story.

5. Analytics

If you’re going to use social media or a web page, you need to have a firm grasp of how analytics work. There are several ways to look at analytics, but for websites, Google Analytics is a good place to start.

Google Analytics will clue you into how many people have visited your site, as well as other helpful measures, like bounce rate. Bounce rate is the number of people who visit your site and leave without a second click. Use these tools to improve your webpage and close more sales.

Tech Skills are the Top Tool of the Successful Business Owner

It used to be that you didn’t need to have tech skills unless you worked specifically in tech. But those days are long gone–now every small business owner needs a good grasp of these five skills.

For more advice and ways to boost your business growth, check out our SEO and Technology sections!