By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Business to markBusiness to markBusiness to mark
  • Business
    • Automotive
    BusinessShow More
    images 2023 10 04T010409.154
    A&D Moisture Analyzer Precision Measuring for Optimal Results
    October 3, 2023
    5 Types of Software Tools for Improving Your Business
    5 Types of Software Tools for Improving Your Business
    October 3, 2023
    Screenshot 20231003 162904
    Navigating legal storms with St. Petersburg’s Criminal Defense attorney
    October 3, 2023
    Screenshot 2023 10 03 18 43 08 10 a1b1bbe5f63d5b96c1a0f87c197ebfae
    Take Your Business to New Heights with Outdoor Signs
    October 3, 2023
    download
    The Power of Web Accessibility Plugins: A Path to Inclusivity
    October 3, 2023
  • Tech Software
    Tech SoftwareShow More
    nnc1 vs nnc1g forms hk incorporation
    The NNC1 Form’s Power: Unleash Your Financial Potential
    October 3, 2023
    Screenshot 2023 10 03 033718
    Smart touchscreen vending machines revolutionize autonomous convenience stores
    October 3, 2023
    f0813acc d86e 4774 85da 8f86efbd9edc
    Revolutionizing Energy Generation: Flexible, Foldable, and Glass Solar Panel Kits
    October 2, 2023
    Buy An Instagram Account
    How To Buy An Instagram Account Safely And Quickly
    October 2, 2023
    load image?id=479519&filename=9e65f62ec10a7d65781a3bd4dbc63fd7
    NetSuite License Cost: What You Should Know
    October 1, 2023
  • Entertainment News
    Entertainment NewsShow More
    Elon musk
    Totally Waste Money on xvideos elon musk
    October 3, 2023
    Stream Smarter with Our Top 3 YouTube TV Package
    Stream Smarter with Our Top 3 YouTube TV Package
    October 3, 2023
    Money in the Cinema
    10 Reasons Why You Shouldn’t Waste Your Money in the Cinema
    October 3, 2023
    Instagram Stories 1
    7 Best IG Story Viewers In 2023: View Instagram Stories Anonymously
    October 2, 2023
    images 2023 10 02T161328.390
    Mastering the Art of Activating Various OTT Services on Your TV
    October 2, 2023
  • Home Improvement
    Home ImprovementShow More
    images 18 1
    Budget Retaining Wall Ideas
    October 3, 2023
    download 9
    The Benefits of Buying RTA Kitchen Cabinets: Style, Savings, and Convenience
    October 3, 2023
    Bone Inlay Round Coffee Table: Maximising Functionality and Style in Compact Rooms
    October 3, 2023
    What is Parker Schnabel House
    October 2, 2023
    Garden
    Protecting Your Garden: How Wire Fences Keep Critters Out
    October 2, 2023
  • Sports Gaming
    • LifeStyle
    Sports GamingShow More
    %D0%B2%D0%B0%D1%96durs g%D0%B0t%D0%B5 3
    What is ваіdurs gаtе 3?
    October 3, 2023
    1 2023 08 01T175621.806 11zon
    What is Heardle 60s?
    October 3, 2023
    8gMTpbzRaOzPUzwTiH7OfPxDbTZiM oddUHwrr2I5U6iJBL vyygTPbW78ZaN6ztSgc4uCSRLDR6d0wl33LM0SPigi0=w640 h400 e365 rj
    Drift Hunters Unblocked :A review
    October 3, 2023
    Screenshot 2023 10 03 175458
    Toto Macau Site: Today’s 4D Togel Live Draw is Legally Trusted
    October 3, 2023
    Screenshot 2023 10 03 175458
    10 List of Gacor Slot Sites Today Easy to Win 2023
    October 3, 2023
  • Contact Us
Reading: RIP Digital Marketing: All Marketing Is And Should Be Digital Now
Share
Sign In
Aa
Business to markBusiness to mark
Aa
Search
  • Business
    • Automotive
  • Tech Software
  • Entertainment News
  • Home Improvement
  • Sports Gaming
    • LifeStyle
  • Contact Us
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Business to mark > Blog > Tech Software > RIP Digital Marketing: All Marketing Is And Should Be Digital Now
Tech Software

RIP Digital Marketing: All Marketing Is And Should Be Digital Now

Admin
Last updated: 2023/08/15 at 7:11 AM
Admin
Share
5 Min Read
SHARE

Back in the day, say 10-15 years ago, when the internet was still young and social media in its nascent stages, all marketing using digital channels had to be termed digital marketing. Digital marketing was not quite the norm, but just an add-on. The other forms and platforms of marketing like print ads, TV and radio advertising and the like took up the larger chunk of the marketing pie. Back then, it made sense to make the distinction between digital marketing and offline or traditional marketing.

Cut to 2023, and the term digital marketing may be redundant. The core principles of marketing that are understanding your audience, crafting compelling messages, and driving engagement and conversions—remain consistent regardless of the channels used, be it social media, email marketing or paid ads.

While most ecommerce businesses are almost entirely digital first, most other modern businesses are largely digital and have a small marketing presence offline. Even the traditional forms or ATL (Above The Line)  marketing channels like print, TV and radio now involve a digital angle. Hooked to a TV ad? Get more information through an SMS! Saw a great print ad in your local newspaper? Scan the QR code to sign up! It’s not uncommon to see even world class paintings and street murals emblazoned with an Instagram handle to look up the artists behind it.

“Direct mail campaigns drive traffic to a dedicated landing page (BTW anyone remember PURLS?). Linear TV ads have us scanning QR codes bouncing around our TV screens during the Super Bowl. Even the most basic and fundamental marketing for a local business is simply optimizing their GMB profile because the yellow pages are all but dead. And let’s not forget that email marketing is still the #1 performing channel across virtually every industry.” says, Hustler Marketing, a top email marketing agency in the US.

Sure enough, one would be hard pressed to find a marketing campaign that doesn’t utilize a single digital element in their marketing mix. Digital is all pervasive, and any business serious about its marketing cannot choose digital as an “option”, but as the one main connector between all marketing channels.

Having said that, there are still many businesses, especially in the B2B niche for whom marketing is still all about physical brochures and the occasional exhibition.

A local business in a tier-3 town in India doesn’t think it’s important to have a website or even social media, leave alone a functional and robust CRM system to nurture their leads. A lawn business may not care about digital as most of their customers come from WoM (Word of Mouth) but can they really scale by relying on a few of their customers in a local region? Can they automatically send personalized welcome emails to the hundreds of anonymous visitors to their business who leave without making a purchase?

That some businesses don’t need digital is a big fallacy that marketers need to get past. All businesses can benefit from going digital. Even the aforementioned local business can boost their local and brick and mortar business by optimizing their Google-My-Business profile, having a social media presence and a website that drives organic traffic as the first touchpoint. One never knows how many touchpoints a consumer really needs or seeks before they make a final sale in person at the local business. Maybe they look up online reviews. Maybe they want to see case studies or product demos online if they’re hesitant to ask in person. Maybe an active social media channel gives them confidence about the company’s business. There should be no question of “should we go digital?” but rather “How do we tie in all our marketing channels as an integrated whole?”

Most successful marketing campaigns now integrate both digital and traditional elements seamlessly. The lines between online and offline marketing have indeed blurred, and successful marketers are those who can effectively combine different strategies to create a cohesive and impactful brand presence.

Share This Article
Facebook Twitter Copy Link Print
Share

Latest News

images 2023 10 04T010409.154
A&D Moisture Analyzer Precision Measuring for Optimal Results
Business General October 3, 2023
images 2023 10 04T004351.200
Indiana Farm Equipment Repair: Your Guide to Keeping the Wheels Turning
General October 3, 2023
images 18 1
Budget Retaining Wall Ideas
LifeStyle Home Improvement October 3, 2023
%D0%B2%D0%B0%D1%96durs g%D0%B0t%D0%B5 3
What is ваіdurs gаtе 3?
Sports Gaming October 3, 2023
Add a heading 1
Gemidinho de 72 pequenas lo: Origins and History
Blogs October 3, 2023
1 2023 08 01T175621.806 11zon
What is Heardle 60s?
Sports Gaming October 3, 2023
2565956 829970094
About mrsola33 biographies
Blogs October 3, 2023
Elon musk
Totally Waste Money on xvideos elon musk
Entertainment News October 3, 2023

Contact us

Thanks for contact us: Email: bluntemily145@gmail.com

Sponser

1 1
Top 5 Sites to Buy Spotify Plays for Monetization
Sports Gaming Sponsor

Popular

Hotmail
Hotmail: Information and More
Business
R place 2023 final
What is r/place: A Creative Online Canvas
Business
Business to markBusiness to mark
Follow US
© CEO-Zahid Butt ( +92-3157325922)
  • Business
  • Tech Software
  • Entertainment News
  • Home Improvement
  • Sports Gaming
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?