Although many businesses have begun to use social media platforms like Instagram and Facebook, having a traditional website is still important. A website gives your business credibility, helping customers understand that they can trust you.
However, not any old website will do. Studies have shown that 38% of users won’t bother engaging with a site that has an unappealing design. That means that if you already have a website that you’re afraid might be a bit lackluster, then it’s time to redo it.
But what if you don’t know how to redesign a website?
Keep reading to learn about everything you’ll want to add to your website redesign checklist.
Pay Attention to Color
Most people prioritize content over design, and while it is important, you should aim to invest time and energy into both. Something as seemingly simple as color can have a huge impact on the feeling that your website gives off.
As a general rule of thumb, try to stick to two or three colors across your website. Too many can be distracting, hampering your message from getting across. At the same time, having a consistent color pattern can create a sense of cohesiveness.
If you can’t think of which colors to use, consider looking at color palettes to figure out which colors look good with one another.
Don’t Be Afraid of Blank Space
No, not the Taylor Swift song—blank space refers to the space that all of your text, buttons, and pictures don’t occupy. We tend to want to fill it up, but the reality is that blank space can often work to your advantage.
By sticking with a simple and minimalist theme, you create focal points and accentuate the content that you do have on your website. When that content is visually appealing, the blank space can make it pop even more.
Keep in mind that the blank space on your website doesn’t have to be white. It can also be one of the colors that make up the color scheme of your site.
If you visit a website and see nothing but walls of text, are you going to take the time to read everything? Probably not. Make sure to add plenty of multimedia as you go about redesigning or creating a website.
Pictures are the most common form of multimedia. Just make sure that you limit the number of stock photos that you use, as they can make your website look generic.
Depending on the sort of site that you have, videos can also be an effective tool to use.
Keep the Interface Simple
If your website has a lot of different sections, look for ways to condense everything down. Users don’t want to navigate around a website that feels bloated and unintuitive.
Your website also needs an easy-to-use navigation system. Anyone who visits your site should have no problem getting to the pages they need to. If they do struggle to find something, they’ll just end up leaving.
Out of all the pages on your website, your home page is the most important. Make sure that users can always return back to your site’s home page if they want to.
Take Advantage of SEO
SEO stands for search engine optimization, and it’s one of the secrets to getting your website the attention it deserves. It involves using specific keywords in the content you produce to help your website rank higher in search engines.
There are many SEO tools you can use to help you figure out which keywords that you should try and rank for. You can also look at the keywords that your competitors are using on their content.
It’s worth taking advantage of SEO when redesigning a website if you didn’t the first time you published your site.
Aside from having a beautiful and easy-to-understand website, you also want to make sure that it’s fast. If a user has to spend too much time waiting for your site to load, they’re going to visit a competitor’s site instead.
Make sure to optimize all of the images that you upload to your site. You should also compress files so that they open faster, and minimize HTTP requests.
You’ll also want to consider the website builder you used to make your site. Don’t be afraid to look for Weebly, Wix, or WordPress support.
These sorts of things might seem small and might only shave a second off of the time it takes your website to load. That second, however, can make all the difference in the world.
Create an Effective Call to Action
You can have the best-designed website in the world, but if your site doesn’t fulfill its ultimate purpose, then it will all be for nothing.
First, make sure that your website has a purpose. Depending on the sort of business or brand that you have, this might be to increase sales, get more followers on social media, or have visitors sign up for a newsletter.
After that, make sure that all of your pages have an easy-to-find button that allows them to do this. You can incorporate it seamlessly, but make sure that all of your content flows naturally into your CTA.
Wondering How to Redesign a Website? This Guide Should Help
Whether you own a business or a personal brand, having an effective website is essential. If you’re wondering how to redesign a website, make sure to follow the points laid out in this guide.
If you do, you’ll find your website getting the attention and traffic it deserves in no time.
Do you now have a better understanding of how to go about redesigning a website? If you do, take a moment to check out some of our other posts for more helpful guides and tips.