We are surrounded by data. Not only is it important to better understand user needs and behavior, but it can also grow your business when used smartly. Big Data, automation, chatbots… Technology has arrived in digital marketing to reach its full potential. But how can you drive more traffic directly to https://www.casinochan.com?
It is not an easy task to develop an app that is one of the most popular in the major app stores. The main factors for the success of a smartphone application often lie in the uniqueness, functionality or addictiveness of your digital creation. There are so many apps on every conceivable topic in the Google Play Store for Android or the Apple App Store for iOS that it can be very difficult to stand out from the crowd. Ultimately, an app that isn’t engaging, free/cheap, or perceived as essential won’t generate downloads.
There’s also the problem of customer retention. With consumers downloading so many apps on a regular basis, there’s a good chance they’ll abandon your software and maybe even delete it. Therefore, the biggest problem in the mobile app ecosystem is app retention. Within just 3 months, more than 3/4 of your customers will have abandoned the app for good.
Even if your app is excellent and people love it, you may still struggle to get visibility in the major app stores. We’ll give you some tips to increase the number of downloads your app gets.
It must be good: a bad app won’t get downloads or retain users. This means that you need to do thorough testing to make sure that your app doesn’t crash regularly. Make sure it’s easy to use and that ads or promotional elements in the app serve their purpose without users throwing up their hands in disgust and uninstalling the app. An app that doesn’t work or is difficult to use will get bad reviews, be quickly uninstalled, and fall further down the rankings.
A STABLE PLAN
Encourage users to rate your app: Positive reviews make all the difference to your app’s success. If you have a large number of positive reviews, your app will perform better in the App Store because many users will read the reviews before installing it. Good reviews usually mean more recent downloads, and more recent downloads are a key factor in moving up the app store rankings. Remember that reviews also give you the opportunity to communicate directly with users and respond to bugs, problems, or concerns they report.
Give users a reason to share your app: Recommendations are important to keep your downloads growing. If you can include an offer or incentive in your app for users to recommend it to a friend, this is a great way to improve your user numbers. The motivation can range from a discount on merchandise for each friend who installs the app, to an extra life in the game, to some other value-added bonus.
Engage in ASO: ASO, or app store optimization, is the process of optimizing factors that can improve your ranking in an app store. A solid ASO strategy can increase the number of downloads for your app. App marketplaces use metadata factors such as keywords, user ratings, descriptions or images to rank apps. Some keywords are very difficult to rank for (e.g., “casual games”), while others are less competitive and therefore easier to rank for (“learn Basque”). An agency or professional with specific experience in app store optimization can help you optimize your app so that users will find it. ASO is a way to improve positioning and app installs without spending all your money on advertising.
App install advertising also helps: while ASO is key to app discovery and increasing downloads, mobile app advertising can also be an important tool to drive downloads and attract new users. There are several ad app install platforms you can use to effectively drive new downloads. Probably the easiest and first one you should try is the “App Installs” objective in Facebook Ads, App Installs Twitter Ads or Google Ads App Campaigns. From there, there are many other mobile ad networks that can also ensure your ads are seen and downloads flow into your pocket. But remember: spending money on app install ads won’t do you any good in the long run if users simply turn around and delete your app from their smartphones.
These are just a few aspects to consider if you want to increase the number of downloads of your app in the App Store. Remember that a little optimization and digital marketing can go a long way.