How Yoast SEO Evolved From A Simple SEO Tool To A Global Success

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What is Yoast SEO?

  • Yoast SEO is a content management system (CMS) developed by web developer Markus Werther.
  • Yoast was first created back in 2009 as a simple SEO tool.
  • In the years to come, it has transformed into a high-quality, well-tested SEO tool.
  • How Yoast SEO Evolved From A Simple SEO Tool To A Global Success.
  • Content Management System (CMS) used by Yoast
  • Yoast SEO is a content management system (CMS) that’s used to manage content.
  • It is a PHP based CMS system, and it comes with a powerful set of features.
  • At its core, Yoast allows you to create new pages, organize content, and modify them easily.

Yoast SEO Features

Yoast is a very advanced content management system. The list of features that it offers is impressive.

How did Yoast SEO evolve from a simple SEO tool to a global success?

When the tool was first released in the early years of the Google search engine, SEO was only beginning to evolve into a viable business for content creators, and SEO tools were nowhere near as sophisticated as they are today.

Yoast has been catering to search engine optimisation (SEO) clients since 2002, but it started as an entry-level tool that appealed to an SEO beginner and ended up catering to every level of SEO professional.

Since the beginning, Yoast has always had a clear vision for what it wanted to be: a one-stop SEO platform. The next evolution in SEO was created to reflect this vision – so, here are the steps that the tool took to become the renowned SEO tool it is today.

What are the benefits of using Yoast SEO?

There are a ton of pros and cons, the main benefit is a low cost of software.

It can be used on most operating systems, and can be very helpful when optimizing for specific sites.

Before the Yoast SEO SEO team started development, there was no help for developers of small sites on SEO, the competition was too high.

If you don’t know how to use the plugin, here are some basic tips to get you started.

Make sure you use the Yoast SEO Chrome extension, it will block Google robots and improve your website.

Add a break point, for instance, put an additional label in your meta title for certain keywords, for instance:

[Google AdWords]. [brand], [site] [market].

Make sure you use the Yoast SEO free SEO plugin, for free advice on your website to get the SEO result you need.

How can you use Yoast SEO to improve your website’s search engine ranking?

We’ll take a look at how the suite of SEO plugins Yoast SEO was launched and how it has evolved into one of the most powerful and popular SEO suites on the market.

Watch the video below:

If you’re interested in finding out more about Yoast SEO, you can download a free 30-day trial here, and follow our step-by-step guide for setting up the SEO tool.

This post was written by Joshua Hayes.

The post How Yoast SEO Evolved From A Simple SEO Tool To A Global Success. appeared first on Online Marketing Blog – Search Engine Roundtable.


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Annique Barker

Managing Editor


What are some of the challenges you may face when using Yoast SEO?

As a developer I have no illusions about the fact that there is no such thing as a “free” SEO tool. This is because SEO requires a lot of expertise, knowledge and investment in people, software and data, and having spent several years working in this field I know how demanding this industry is. On the other hand, having done business in a traditional startup context where you often couldn’t hire any one of these three, my opinion of SEO tools is that there are not so many contenders and as such it is a credible investment to try and make an optimal solution for you and your company.

However, the most important and hard part of any successful implementation is simply getting started.


SEO is a game where you need to evolve with time and it is impossible to stay stagnant. SEO is a constantly changing subject and thus you need to build your SEO strategy on a constant basis. Search engine optimization is an ever-changing field and this is because of the ever-increasing competition in the field. Every day new content is being created and Google and other search engines are continuously changing their algorithms and methods. Hence it is very important to continuously update your SEO strategy as per the changing SEO trends.

Yoast SEO is an excellent example of an SEO company that has maintained its growth. It has managed to stay relevant and established itself as one of the leading SEO companies in Australia and globally.


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