Are customers struggling to use your website? They might leave without clicking around and exploring your content. You could lose sales as a result.

By developing a professional website, you can improve the customer experience and boost sales. In fact, about 73% of customers say their experience drives buying decisions. Another 86% of customers pay more for a better experience.

By improving your company website, you could even increase revenue by 80%!

Still on the fence about making changes to your website? Here are six reasons website quality assurance is essential. By reviewing your website with software testing, you can make a big change for your business.

Instead of losing customers, you could attract even more to your website!

Learn more about improving the quality of your business website with this helpful guide today.

1. Exceed the Customer’s Expectations

When consumers visit your professional website, they already have expectations based on previous online experiences. For example, consumers expect your website to load quickly. They also expect you to have a mobile-optimized website.

Do your forms work? Do your links send visitors to the correct pages?

Website quality assurance testing will help you recognize the issues your customers are experiencing.

If there are issues throughout your website, visitors will take notice. They could get frustrated and leave. Your bounce rate could increase as a result.

A higher bounce rate can impact where you rank on search engines like Google. A lower ranking can make it more difficult for customers to find you online.

Instead, you can use professional website tools like Quality Logic to learn more about your customers. For example, you can start by using Google Analytics and heatmaps. Where are visitors lingering on your pages?

Where do they drop off, or leave without clicking around?

Reviewing the data will help you make smarter decisions regarding your website. You can recognize where the quality drops and make improvements. As you improve your website, you can keep visitors lingering.

As they dwell and explore, your search engine ranking can improve, helping you reach more customers.

2. Enhance Your Reputation

Consumers make a lot of assumptions about your business based on your website. In fact, people form 75% of their judgment about your credibility based on your website’s aesthetics. About 90% of customers won’t return to your website after a bad experience.

Meanwhile, only 55% of companies conduct website quality assurance testing.

If you’re not using website and software testing, you’ll fail to make the proper improvements. Customers will take notice and remember their negative experiences. You’ll fail to develop a strong, professional reputation as a result.

By improving your website, you can show consumers you’re there to help.

Your search engine ranking can impact your professional reputation, too. Consumers look for businesses that rank at the top of search pages. Many people don’t look beyond the first page of a search.

By outranking your competitors, you can establish yourself as a credible resource in the industry. Consumers will know they can rely on you for the information they need.

As your ranking improves, you can generate more traffic, which can boost your ranking even more!

3. Stand Apart from the Competition

You don’t want to make the same mistakes your competitors are making. Instead, you can use professional website tools to improve your site. As you make these changes, you can set yourself apart from competitors.

Otherwise, your competitors could get an advantage.

Consumers will turn to a company that has their best interests in mind. If they struggle to use your website, they’ll grow frustrated and lose interest. They’ll turn toward your competitors instead.

You can use your website to show customers you’re a customer-centric business. Show them you want to help by improving their customer experience. You can add tools to your website, like a calculator or chat function, to help them even after business hours.

By making these changes, you can show customers you care. They could even start advocating on your behalf.

4. Encourage Positive Customer Reviews

Customers love sharing their experiences. If your professional website meets the mark, customers could start raving about you. Their positive reviews can help you attract more business.

Positive reviews on your Google My Business listing could help boost your search engine ranking, too.

If you fail to make website quality assurance changes, customers might complain instead. They’ll post reviews urging people to stay away from your business. Your brand’s online reputation could start to suffer.

5. Get Ahead of Trends

Technology is constantly changing. If you’re not up-to-date with the latest trends, you’re falling behind.

Many companies have made changes to their websites in light of COVID-19 quarantines. If people aren’t visiting your shop, you can adjust your site to help online customers instead. If your website frustrates customers, however, they’ll take their business elsewhere.

With the constantly changing business environment, it’s important to track trends. Otherwise, you’ll fail to provide your customers with the help they need.

Remember, customers have expectations. You don’t want to let them down.

6. Keep Optimizing

It’s difficult to make changes to your website if you don’t know what’s wrong. With constant quality checks, you can constantly update your website.

Making the right changes can help you generate more business. It can also help you boost your search engine ranking. Remember, a higher ranking can help you generate more website traffic.

If you’re struggling to attract business to your website, a higher ranking can help.

Customer behaviors change constantly, especially with the emergence of new trends. Using professional website tools can help you keep track of these behaviors. Then, you can recognize any issues on your site and make informed decisions for improvements.

As you continue making changes and optimizing your site, you’ll continue making customers happy, too.

Boost Your Brand: 6 Reasons Website Quality Assurance is Essential

Don’t let your brand reputation suffer! Instead, use website quality assurance testing to make sure your website is current and professional. With a professional website, you can attract more customers, boost brand awareness, and improve your reputation.

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