How to sell on Amazon & Noon in UAE?

How to sell on Amazon & Noon in UAE?
  • There is a steady rise in digital buyers as more organizations are utilizing the internet to improve the visibility of their products or services and target a wider market. According to UAE e-commerce market statistics, the value of e-business sales is about to hit approximately $9. 2 billion by 2026.

Some of the factors that increase the growth of the e-commerce market are the increasing trend of online shopping, the growth in social media platforms, and consistent growth in technology. The features of easy buying, and getting out-of-stock products online also play a significant role.

Online platforms like Amazon. ae and Noon. ae among the top contenders in this market to offer a massive platform with prominent opportunities that can help brands of different sizes to start experimenting with the e-commerce industry. So, read the blog, ‘How to sell on Amazon & Noon in UAE’, to know how you can utilize the platforms to boost your e-commerce business.

Why should you sell on Amazon UAE or

Selling on and Noon offers a lot of advantages. In addition to the most evident ones, which include avoiding the inconveniences and hefty setup costs of opening a physical store, there are a few more, which include:

  • Boost your visibility.
  • Products/services are featured on one of the region’s most popular websites, providing you access to millions of users.
  • Immediate trust and an instant web presence.
  • Don’t require your own infrastructure.
  • Don’t need to hire a large number of people.
  • Huge Benefit from promotions.
  • Utilize the platform to learn and earn as well. 
  • A resident visa for 3 years.

License you need to sell on Amazon, Noon, or other online marketplaces in the UAE

An online seller license or an e-commerce license is required to start an e-commerce business in the United Arab Emirates. This license is needed to sell things online, particularly on well-known e-commerce platforms like Amazon, Noon, and other platforms as well.

You can also choose a free zone license, which offers unlimited currency exchange and 100% customs exemption. Make sure to submit the following documents for the e-commerce license.


  • Passport copy of the shareholders
  • Passport-sized photos of the shareholders
  • Visa copy (if applicable)
  • Emirates ID copy (if applicable)

Top Online Product Categories on Amazon & Noon

In the UAE, a number of product categories have emerged as the top earners from online sales. These include: 

  • Electronics and appliances
  • Media products
  • Computer devices
  • Fashion accessories
  • Women’s Apparel
  • Cosmetics

Some of the major factors that affect online consumer behavior in the UAE are price, ease of use, customer service, etc. The reviews of their fellow consumers regarding their fair share of experience with the product also play a major role in it.

How to Open Your Amazon Seller Account in UAE

Step 1: Go to

Step 2: Click on ‘Sell on Amazon‘

Step 3: Click on ‘Sign Up‘

Step 4:  Put your name/ email etc.  Choose a password, and click ‘Submit.’

Step 5: Input your business details

Step 6: Upload the documents for verification

How to sell on Amazon from UAE?

  • Business name, address, and contact information
  • A valid bank account and a valid billing address
  • A phone number to contact during the registration process.
  • E-commerce license – if you are the owner and power of attorney (POA) – if you are the legal representative.
  • Identity proof (eg Emirates ID)
  • A VAT certificate/ commercial registration trading license
  • Non-nationals can apply for a residence visa

How to Open Your Noon Seller Account in UAE

Step 1: Go to

Step 2: Click on ‘Sell on Noon’

Step 3: Click on ‘Sign Up’

Step 4: You have to enter your name and email, choose a password, and click ‘Submit.’

Step 5: Fill in your business details, including contact information and business description.

Step 6: Upload the necessary documents for verification, including:

Step 8: Enter your bank account details, including your business’s legal name, bank account number, IBAN and SWIFT codes, bank branch, and store currency. Note that you cannot change your store currency in the future.

How to sell on

Once the company setup is finished, you may start setting up your Noon account. For o submit the following documents.

  • A VAT certificate 
  • Passport or Emirates ID
  • Residence visa for non-nationals
  • Name/Address and Phone number of your business
  • A working bank account and a working billing address.
  • Contact phone number where you may be reached during the registration process.
  • A power of attorney (POA)  if you are acting as a legal representative, and a trade license if you are the owner. 
  • Details of the bank account on a signed, stamped letterhead from the company
  • For health and beauty items, proof of purchase or invoice, a letter granting distribution authorization, or a manufacturer’s permit or certificate.
  • A VAT non-enrolment form needs to be filled out by sellers whose companies are not registered for VAT.

How Long Will It Take to Open A Store on Noon and Amazon?

Opening a store varies depending on certain factors. But usually, it takes a few days to a few weeks. The verification and accuracy of the documents you have submitted will determine how quickly your application is approved. If you need to speed up the process, be ready to follow up with the marketplace representatives.

How Damaar helps you sell on online marketplaces

Our group of business setup consultants in Dubai is committed to realizing the aspirations of aspiring business owners. Apart from overseeing your application for a Dubai eCommerce or trading license, Damaar can assist you in opening corporate bank accounts, offering immigration and visa services, and managing all government procedures, permissions, work permits, and visa applications necessary for conducting business in the United Arab Emirates. To put it briefly, our experts can assist you with launching your eCommerce company in Dubai, obtaining licenses and visas, and taking care of all the necessary paperwork, leaving you to concentrate on growing your company.