Flo Health has assembled one of the most comprehensive advisory teams in digital health, combining world-renowned medical experts with seasoned technology executives. The company’s most recent addition of former Match Group CEO Mandy Ginsberg to its Board of Directors in early 2025 further strengthens an already impressive roster of advisors guiding the world’s #1 women’s health app.
A New Voice in Tech Leadership
Mandy Ginsberg’s appointment to Flo’s Board of Directors earlier this year marks a significant milestone for the company. During her tenure as CEO of Match Group from 2017 to 2020, Ginsberg oversaw the expansion of the dating app portfolio from a single brand to more than 12 brands operating globally, including Tinder, Hinge, and OkCupid. Under her leadership, Match Group quadrupled its stock price and achieved substantial subscriber and revenue growth.
“Flo’s commitment to empowering women through health and wellness resonates deeply with me, especially as a mom of two daughters,” Ginsberg stated upon joining the board. Her experience scaling consumer technology businesses and building category-defining brands positions her to help guide Flo through its next phase of strategic expansion.
Currently an operating partner at Advent International and serving on the boards of Uber Technologies, ThredUp, and Universal Music Group, Ginsberg brings over 20 years of consumer technology expertise to Flo’s governance structure.
World-Class Scientific Leadership
While Ginsberg strengthens Flo’s business strategy, the company’s Scientific Advisory Board ensures medical accuracy and research excellence. This distinguished group includes experts from prestigious institutions worldwide:
Dr. Jennifer Payne, Professor of Psychiatry and Vice Chair of Research at the University of Virginia, leads the advisory board with her expertise in women’s mental health and reproductive psychiatry.
Dr. Lubna Pal, Professor of Obstetrics, Gynecology, and Reproductive Sciences at Yale School of Medicine, brings deep knowledge of reproductive endocrinology and infertility to the team.
Sarah E. Hill, PhD, researcher and professor at Texas Christian University, contributes expertise in evolutionary psychology and women’s health, particularly regarding hormonal influences on behavior.
Liisa Hantsoo, PhD, Assistant Professor of Psychiatry and Behavioral Sciences at Johns Hopkins University, specializes in reproductive mental health and the intersection of mood and hormones.
Bridging Technology and Medicine
The advisory board uniquely combines medical expertise with digital health innovation:
Jan Multmeier, PhD, serving as an independent consultant and interim professor for digital medicine at Hochschule Stralsund in Germany, bridges the gap between traditional medicine and digital health solutions.
Sarah Garfinkel, PhD, Professor of Cognitive Neuroscience at University College London, brings cutting-edge research on the connection between the body and the brain, which is crucial for understanding women’s health holistically.
Henry Potts, PhD, Professor of Health Informatics at University College London, ensures that Flo’s technology aligns with best practices in health data management and user experience.
In-House Research Excellence
Flo’s commitment to scientific rigor extends to its internal team:
Liudmila Zhaunova, PhD, serves as Flo’s Director of Science, leading the company’s research initiatives that have resulted in numerous peer-reviewed publications.
Adam Cunningham, PhD, and Aidan Wickham, PhD, both Senior Research Scientists at Flo Health Inc., contribute to the company’s growing body of research on women’s health patterns and the efficacy of digital health.
Diverse Perspectives for Comprehensive Care
The advisory board’s diversity reflects Flo’s commitment to serving women across all life stages and backgrounds:
Dr. Samir Babayev and Dr. Alessandra Ainsworth, both Assistant Professors at Mayo Clinic, provide expertise in reproductive medicine and obstetrics.
Clare Purvis, PsyD, a Behavioral Scientist at Google, offers insights into user behavior and engagement strategies.
Jennifer Huberty, PhD, is a fractional Chief Science Officer and former Director of Science at Calm, bringing experience in digital wellness platforms.
Recent additions April M. Ballard, PhD, from Georgia State University, and Karen L. Blair, PhD, from Trent University, expand the board’s expertise in environmental health impacts and LGBTQ+ health research, respectively.
Impact on Flo’s Mission
This powerhouse team of advisors has been instrumental in shaping Flo’s approach to women’s health. Their collective expertise ensures that the app’s 73 million monthly active users receive medically accurate information while benefiting from cutting-edge technology and user experience design.
The combination of Ginsberg’s business acumen and the Scientific Advisory Board’s medical expertise positions Flo uniquely in the digital health landscape. As Dmitry Gurski, CEO of Flo, noted about Ginsberg’s appointment: “Her extensive experience in consumer technology and her demonstrated ability to scale businesses will be vital as we embark on our next phase of growth.”
With over 120 medical experts contributing to Flo’s content and features, and now with strategic business guidance from a proven tech leader, Flo Health continues to advance its mission of creating a better future for female health. The advisory team’s blend of medical excellence, research innovation, and business expertise ensures that Flo remains at the forefront of women’s digital health solutions.
