Section 1: The Aha! Moment: Why This Isn’t Just Another Sales Article
Welcome to an exploration of one of the most transformative tools in B2B sales—explainer videos. You’re not here to read another article droning about the importance of sales strategies. No, you’re here because you’ve felt the shift. A shift towards more interactive, more explanatory, and yes, more empowering sales techniques and you can learn more about them at crftvideo.com.
Section 2: The Untold Story of B2B Sales: It’s Not Just Numbers
If you think B2B sales is all about cold calls and endless PowerPoint presentations, think again. Modern B2B sales have evolved. They have to. With a more informed buyer and an ever-competitive market, the game has changed. It’s not just about what you’re selling, but how you’re telling. Forbes reveals how storytelling has become an essential skill in B2B sales.
Section 3: Enter The Explainer: Where Videos Fit in the Sales Narrative
You’ve heard the term’ Explainer Videos’, but what are they? Think of them as mini-documentaries. Short, to-the-point visual narratives that explain complex products or concepts. More importantly, they engage the audience on a level that written text or a sales call simply can’t. HubSpot discusses the rise and importance of these game-changers in marketing and sales.
Section 4: A Close-up on ‘Explainer’: What Makes These Videos Tick
The term’ explainer video’ sounds simple, but a lot goes into making one. They blend script, visuals, and sound into a cohesive story. They transform the ordinary sales pitch into something memorable. But what elements make an explainer video truly effective? Let’s dissect. TechSmith offers a wonderful guide on the elements that make up a great explainer video.
Great! Let’s move on to the next sections of the article.
Section 5: Directing the Sales Orchestra: How Explainers Enable B2B Sales
If sales are an orchestra, think of explainer videos as your conductor. They set the tone, pace, and mood for your audience. They make complex products relatable and jargon understandable. By doing so, they arm your sales team with the tools needed for success. Why? Because your team no longer has to spend time on the basics. Gartner research shows how the buying journey has changed, and this tool adapts to it perfectly.
Section 6: Case Study Carousel: Real-World Successes that Speak Volumes
The proof is in the pudding, as they say. And when it comes to explainer videos, the pudding tastes like success. Let’s look at some real-world examples of companies that skyrocketed their B2B sales. They didn’t just make videos; they made ‘explainers’—a subtle but important distinction. Business2Community presents a comprehensive case study on businesses excelling with this strategy.
Section 7: Lights, Camera, Action: Practical Tips for Crafting Your Explainer
You’re probably itching to create your own explainer video by now. And you should be! However, let’s pump the brakes for a moment and focus on the ‘how.’ It’s easy to mess this up if you dive in without a plan. From the script to the storyboard to the final cut, each step is crucial. Vidyard provides a step-by-step guide for creating stellar explainer videos.
Section 8: Wrap it Up: How to Evaluate the Impact of Your Explainer Videos
Making an explainer video is one thing, but how do you measure its impact? Key performance indicators (KPIs) are your answer. Track metrics like engagement rate, conversion rate, and customer feedback to gauge your video’s effectiveness. Google Analytics can be an invaluable tool for this type of evaluation.
Section 9: Peek Into the Future: Next-level Innovations in Explainer Videos
We’re standing at the threshold of a new era in B2B sales enablement. Innovations like augmented reality (AR), virtual reality (VR), and AI-driven analytics are on the horizon. The explainer videos of tomorrow promise to be even more interactive, immersive, and intelligent. TechCrunch gives us a glimpse into the future of how technology will redefine explainer videos.
Section 10: The Final Bow: Your Game Plan for Harnessing the Power of Explainer Videos
At this point, the value of explainer videos in the landscape of B2B sales should be crystal clear. These compact yet powerful tools are more than just a trend; they are fast becoming the industry standard. What you do next matters. Take the first step. Don’t just add this to your to-do list. Add it to your ‘to-do-now’ list. Forbes emphasizes the importance of immediate action in the volatile and ever-changing world of B2B sales.
Section 11: Epilogue: A Word on COVID-19 and the Digital Transformation
The COVID-19 pandemic has undeniably accelerated the adoption of digital tools in B2B sales. The need for remote presentations and virtual sales pitches is more prominent than ever. Explainer videos fit right into this new paradigm, bridging the gap where face-to-face interactions are limited. World Economic Forum has a comprehensive article on how digital transformation has been expedited by the global health crisis.
Final Thoughts
If you’re in the world of B2B sales, the power of explainer videos cannot be underestimated. From setting the stage for your product to enabling your sales team, these videos are an indispensable asset. They align perfectly with the increasing importance of digital strategy, especially in a world forever changed by a pandemic. The question, then, is not whether to implement explainer videos but how soon you can do it. The time for enabling your sales team with this powerful tool is now.
