The arrival of smartphones has changed marketing, but one thing has remained constant: short message service (SMS) marketing. And with 75 percent of consumers actively wanting to receive SMS deals and special offers, it’s not going anywhere.
So, if your business isn’t using SMS marketing, it’s missing out. The attention-grabbing, effective 160-character marketing strategy is gold.
Interested in growing your business with SMS marketing? Keep reading and you’ll find out how.
What is SMS Marketing?
SMS marketing using targeted and relevant text messages as a way of grabbing customer attention. These messages don’t differ from the text messages that you use to communicate with your friends and family, the only difference is that a business sends marketing messages this way, too.
This style of marketing makes use of text messages to boost brand awareness, promote products and services and engage with customers.
What Can Businesses Use SMS Marketing Services For?
There are plenty of ways that your business can use SMS marketing. However, there are a few areas where SMS marketing strategies really shine.
Advertising promotional deals via SMS is a good way to get your message out there quickly. When offering discounts via SMS, ensure that they’re time-sensitive so that customers need to act fast.
SMS coupons are similar to the above strategy except that you’ll give customers more time to act. It should also be visually engaging, with the use of images and brand logos.
Lastly, text-to-win competitions are undeniably tempting for customers. That’s why this method of marketing has been around for so long and isn’t going anywhere. It’s a great way to promote your business while getting customers involved.
If you’re interested in trying out some of these campaigns for yourself, then check out Mobivate bulk sms marketing services.
SMS Marketing Advice
If you’re planning on dipping your toes into the world of SMS marketing, you won’t be disappointed with the results. But first, here are some crucial SMS marketing tips to help you build marketing campaigns that get results.
- You have 160 characters so keep your message short and sharp
- Add an opt-out option to avoid legal penalties
- Always add the company name and the recipient’s name
- Add an expiry date to create a sense of urgency
- Ensure variety — customers will get bored of the same SMS
- Incentivize your customers to sign up to your list
- Track your metrics to see what’s working and what’s not
Spend some time experimenting with different SMS campaigns, promotions, and offers. You’ll be able to see what your customers respond to and what causes them to opt-out fast.
Implement Your Short Message Service Marketing Strategies
If your business isn’t using short message service (SMS) marketing then you’re missing out. It’s a classic and timeless marketing strategy that is bound to provide results when done right. Get involved and get to texting!
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