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6 Ways to Build a Strong Social Media Presence in Your Law Firm

Social media is an essential part of building your law firm’s brand and connecting with clients and potential leads. Law firms that have a strong presence on social media are seen as a trusted resource in their niche, which makes them more likely to be picked for research in Google. Having a vibrant digital platform means you’re accessible to potential new clients, partners, and alumni—key benefits of having your own personal law firm website. According to the 2016 Legal Marketing Outlook study by Legal World Research, 66% of lawyers say they use social media as part of their marketing strategy. If you have yet to establish a presence on social media, now may be the perfect time to start. Building a strong social media presence will lead to many positive benefits for your law firm down the road:

Your Network Will Grow Stronger and More Responsive

As your social media followers grow, so will the number of people you have at your disposal to provide you with leads, references, and potential clients. It’s important to remember the difference between a social media follower and a social media follower. A social media follower is someone you follow on social media. A social media follower can be anyone. A social media respondent is someone you follow who follows you back. A social media respondent can be anyone, too. Social media respondents can be helpful when you’re looking to contact them for references, collaborating on projects, or getting their attention for a job opportunity.


You’ll Be Seen as a Trusted Source in Your Niche

The more people who know about you and your work, the better equipped you’ll be to handle any future legal needs your clients may have. A strong social media presence will increase your network of people who can refer potential clients and partners. Your social media pages can act as a hub of information and inspiration for your followers, which can help you build stronger relationships with each person.


You’ll Attract New Clients and Leads

Social media is designed to help you attract new clients and leads who are interested in your work. Your social media presence can boost your SEO (search engine optimization) and make you more visible to potential new clients. By sharing positive posts and engaging with followers, you’ll have an opportunity to create a reputation for excellence within your industry. You can also use your social media pages to attract potential new clients from social media.


You’ll Increase Brand Awareness and Establish Reputation

By building your brand on social media, you’ll increase your brand awareness and establish a reputation for excellence within your niche. Your social media presence should reflect your brand personality, which can include work-appropriate content and images. For example, if you specialize in family law, your social media pages should showcase images of clients and your work. Additionally, you can use your social media presence to highlight industry trends and best practices. This can help you become an authority in your field, which can lead to more business from clients and partners.


You’ll Earn Credibility While Negotiating Contracts and Settlements

Many lawyers choose to cultivate a social media presence in order to earn credibility while negotiating contracts or settling cases. In these situations, you’ll want to maintain a professional tone and avoid mentioning the terms of your agreements in your posts. Since your content is public, clients and potential new clients may see your posts and view you as an ethical and trustworthy resource. By building your social media presence, you’ll help establish your reputation as an expert in your field.



The advantages of building a strong social media presence in your law firm are clear. By engaging with clients and potential leads on social media, you’ll increase the number of people who know about you and your work. This can come in handy when looking for new clients and negotiating contracts and settlements. It’s important to remember that social media is an ongoing process, so you’ll want to check your progress regularly. You may also want to consider hiring an outside consultant to help you navigate the social media space. Regardless of how you choose to build your presence, keep in mind that social media isn’t just a trend anymore. It’s here to stay, and it’s an essential part of any law firm’s marketing strategy.


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