Did you know that almost 30% of small businesses in the U.S. don’t even have a website?
An online presence allows you to reach a vast number of potential customers. Instead of limiting yourself, it’s important to look into various website options.
Are you wondering what your site should look like? Keep reading to learn all about the main types of websites for small businesses.
With marketing strategies often opting for noisy campaigns, a minimalist design can stick out from the crowd. Not only is it sleek and professional-looking, but it would be a welcome sight for a potential customer’s sore eyes.
Minimalist kinds of websites focus on clean and simple fonts, three colors tops, and only a few images if any. By stripping the site of fluff, your brand will be the main focal point.
Instead of being lost in a tangle of code, you can hire a custom website design company to turn your vision into a reality.
If you’re an artist or are selling artisan-worthy products, then you should consider designing a website that puts images at the forefront. You can get inspiration from the social media site Instagram, which is all about stunning and intriguing imagery.
A website of this kind can also double as a portfolio, especially if you’re an artist who is looking to be included in a show. Just be sure to make all of your images optimized for the web. That way, they’ll be able to load as quickly as possible.
Instead of having a website that more or less looks like every other website out there, you can try to innovate your style. For instance, if your business is science-based, then you can model your design on the periodic table and make it interactive.
Just remember that there’s such thing as too much innovation with web design. If you go overboard with making the experience an original one, it may be hard for users to navigate and understand.
All small business websites should try to be as inclusive as possible, but if you’re passionate about it, then you can make that one of the major goals of the site design.
There is a range of disabilities that you can accommodate through various design strategies and functions. Inclusiveness can involve the ability to change the font color, mobile access, easier navigation, and so much more.
There are some laws that require a certain amount of inclusivity, so it’s worth looking into.
Ready to Choose Between Types of Websites?
Now that you’ve learned about the main types of websites for small businesses, you can decide which one will work best for your brand. With the right website, you’ll be able to boost the success of your business like never before.
The only way to stay ahead of the game is by staying informed about all the latest and greatest business news. Our site continues to publish the most informative articles around, so be sure to visit on a regular basis.