For those who don’t have much time to plan strategic activities within a busy routine, it’s imperative to optimize some tasks, don’t you think? Whether you like it or not, Instagram is an excellent tool to stay well-informed about subjects of interest to you. Not only that, but also knowing some references and trends that can help your business.
Want some good news? Instagram allows this. The platform offers the instagram hashtag ideas and following. That is, in addition to following the pages of companies, influencers and your friends, for example, you can keep an eye on a specific topic of interest to you. This is a way to segment content and always stay up to date on relevant and trending subjects.
Import your TikTok video to Reels
Within the social media segment, platforms constantly battle for users’ attention and online hours, right? More recently, TikTok has emerged as a major competitor to Facebook, Instagram, Twitter and WhatsApp. The Chinese app lets you record short, dynamic, and fun videos.
There are already more than 2 billion downloads of the application, which shows the impact on internet users. Instagram created its own TikTok reels. Since the videos will not exceed 15 seconds and have audiovisual resources, the idea is to compete within this dynamic universe.
Make sure your stories are only seen by your best friends
Segmentation is a tactic present in Digital Marketing strategies. And she is not left out on Instagram. After all, not everything shared needs to be for gain free instagram followers, right? With that in mind, the social network makes it possible to send Stories only to close friends, for example, or even to a restricted group of customers.
It doesn’t matter if the use is personal or professional: you can use this targeting to protect your brand while ensuring that only selected people receive the specific message.
First, you need to create your best friends list, access your profile menu and add the desired users. Then ig-story-viewer.com and check “Best Friends” in the bottom left corner to restrict access to the content.
Rich Story Feature
The Stories feature is very rich and should be leveraged to the fullest to increase engagement and reach. Simple publications are left behind in a sea of increasingly frequent posts.
One of the options to make your Stories more attractive is the collage, which allows you to add several images to the same publication.
It’s not too difficult, especially for iPhone users. Go to the “Photos” menu on your phone, select the item and click on the “Copy” option. Open Instagram and create your Stories, preferably with a solid color background to highlight the collage images. Now, just select the “Aa” as if you were going to add text, hold it and press “Paste”.
As soon as the image is ready, it will be added to your Stories and you can do this countless times. And the most interesting thing is that it’s not just photos, stickers and GIFs can also be part of the montage to make it attractive to your followers.
Repost in your feed and Stories
Social networks have a very interesting feature called reposts. From the “Repost for Instagram” application, available for Android and iOS, you can share posts from other pages or even your own in your feed.
To do this, select the post you liked and copy its link. Then open the app, make the necessary edits and click “Repost”.
Afterwards, select whether you want to publish in your Stories or feed, according to your goal with sharing. This is a way to encourage and expand the reach of a publication.
If your company makes a post, employees and influencers can repost it in their Stories. This is to ensure that the original content is seen and it gains even more relevance.
Turn your account into a commercial or content creator
As many Instagram features are countless for a simple account, they can be professional with the transformation into a business or a content creator. For the first option, the step by step is simple: click on the menu, on “Settings”, then on “Account” and, finally, just select “Business Account”.
Simple, right? With this, you strengthen your brand and make it professional. After all, more than just sharing a different image to the audience, Instagram provides detailed resources for you. Metrics related to content and insights about what is working or not, for example, are provided by the social network so that you can optimize your posts.
Inform if your post comes from a paid partnership
Another significant factor when professionalising your Instagram account is transparency. For this, the social network offers the option of advertising through a paid partnership. Imagine that you are promoting a specific product and paid for it. Nothing is fairer than showing your audience that that publication was not spontaneous, right?
Enabling it is simple: select “Advanced settings” in the tab to add the caption and location before publishing your content. On that page, click “Branded Content” and then “Tag Business Partner”.
Select your partner’s profile and that’s it. Users now see the message “Paid partnership with” in the location, right above the photo.