Rolex GMT-Master was first introduced in 1954, and was originally designed for pilots and other frequent travelers who needed a watch that could display multiple time zones at once. One of the most iconic variations of the GMT-Master is the Rolex Pepsi, which features a blue and red bezel that is reminiscent of the logo of the soft drink company. In this article, we take you back into the past, touching upon the history and significance of the Rolex Pepsi GMT Master watch.
History of Rolex Pepsi [GMT Master Red and Blue bezel watch]
Rolex Pepsi was introduced in 1959 as a variation to the original GMT-Master, which featured a red and blue bezel. The blue and red bezel of the Pepsi version was designed specifically to help pilots easily distinguish between day and night hours.
It also represented the colors of Pan American World Airways, which was one of the major airlines of the time. Over the years, Rolex Pepsi has undergone several design changes and updates.
It was later in 1983, when Rolex replaced the aluminum bezel insert of the watch with a more durable and scratch-resistant ceramic insert. In 2005, Rolex introduced the GMT-Master II, which featured an updated movement and an improved clasp design.
The significance of the Rolex Pepsi
Rolex Pepsi is one of the most iconic and sought-after variations of the GMT-Master, and has become a symbol of both practicality and luxury.
The blue and red bezel of the watch is an instantly recognizable feature and has become a signature of the watch model. This particular watch is a symbol of Rolex’s commitment to technological advancement and innovation. It is a watch that has undergone several updates and improvements over the years to make it more durable, reliable, and accurate.
Moreover, Rolex Pepsi has also become a popular choice among collectors and enthusiasts, and has been featured in several movies and television shows over the years.
The Pepsi watch has been worn by very famous celebrities such as Marlon Brando, Roger Federer and Clint Eastwood, and has also become a status wealth for many individuals around the world.
Features of Rolex Pepsi
Now that we have taken you through the history and significance of the Rolex Pepsi, here are some quick feature highlights of the watch.
- Dual Time Zone Functionality: The Rolex Pepsi is designed to display two time zones simultaneously, making it ideal for pilots, frequent travelers, and anyone who needs to keep track of multiple time zones at once.
- Ceramic Bezel Insert: The Rolex Pepsi features a ceramic bezel insert that is highly scratch-resistant and durable, making it ideal for everyday wear.
- Oystersteel Case: The watch’s case is made from Rolex’s signature Oystersteel, which is highly corrosion-resistant and durable.
- Caliber 3285 Movement: The Rolex Pepsi is powered by the Caliber 3285 movement, which features a Chronergy escapement and Parachrom hairspring for improved accuracy and reliability.
- 70-Hour Power Reserve: The watch has a power reserve of up to 70 hours, making it ideal for extended wear or for those who may not wear the watch every day.
- Waterproof Design: The Rolex Pepsi is water-resistant up to 100 meters, making it suitable for swimming and other water-based activities.
- Date Display: The watch features a date display function at the 3 o’clock position.
- Superlative Chronometer Certification: The Rolex Pepsi is certified as a Superlative Chronometer, which means that it meets Rolex’s strict standards for accuracy, reliability, and performance.
Impact of Rolex Pepsi on the watch market and its price
Rolex Pepsi has evolved to become one of the most sought after GMT watches ever produced. With limited units produced, the demand and value of these watches have increased proportionately. A Rolex Pepsi price in the retail market in the UAE starts at around AED 42,000 to AED 171,000.
The watch has become so popular leading to a lucrative business opportunity for collectors around the world. Individuals who own a Pepsi, are turning the watch around for a profitable return, by selling these watches in the pre-owned market. Therefore, Rolex Pepsi has proven to be more than just a simple timepiece but one that holds an excellent investment value.
Rolex Pepsi: A truly remarkable timepiece
Rolex Pepsi is a true icon in the world of luxury watches. With a rich history and significance, a Rolex Pepsi watch extends beyond its functionality as a timepiece.
The blue and red bezel of the watch is the distinct feature which is instantly recognizable and has become a symbol of luxury and innovation. Rolex Pepsi’s popularity among collectors and enthusiasts is a testament to its enduring appeal and timeless design. Whether you are a casual enthusiast or a seasoned watch collector, the Rolex Pepsi is a must-have addition to any collection.