How To Create and Use HTML Countdown Timers

Whoever invented HTML countdown timers did quite a remarkable job of changing the email marketing scene forever. These email counters have proven their worth, having become an irreplaceable part of digital marketing now. If you’re wondering how you can create them, there are essentially two methods:

1. HTML Timers: These timers count down in real time. Contrary to popular belief, you don’t need to be a coding genius to create them, thanks to various online tools available. Once you set your deadline and timezone, you can personalize your timer with a specific language, text, and color palette. One common misconception is that these timers start counting down the moment a reader opens the email. Instead, they begin ticking away from the moment they’re created.
2. Looped GIF Animations: These timers function by looping a GIF within a fixed start and end point. Although they may lack the authenticity of HTML timers, they’re more straightforward to execute and don’t usually get flagged by email clients. However, it’s essential to know that not all email clients support GIFs. Furthermore, you need to generate different GIFs for different subscriber batches depending on the send timing.

Email countdown timers can be used across various occasions, some of which include:

1. Sales: Timers are typically synonymous with sales and we’ve all come across one in our lives sometime or the other. The visual countdown nudges customers to shop before time runs out. 
2. New Product Launch: Countdown timers can be utilized to generate buzz around a new product, reminding customers about its launch date and creating a sense of scarcity. And why just limit it to a product launch? Is it a seasonal product? Is it a limited edition? It works there too, which brings us to the next occasion.
3. Seasonal Events: From Christmas to Women’s Day, timers can highlight your seasonal offers effectively. These give you options to customize the timers in festive themes, which are more catchy and cheery (not that your regular ones are out of options to make them more interesting).
4. Coupon Redemption: Want to re-engage dormant subscribers? A timer ticking away next to an attractive discount coupon could be just the thing you need.
5. Early Access: Offering subscribers early or exclusive access to a product can generate interest. A timer can further elevate this by adding a sense of urgency to the mix. 

To make the most out of your email countdown timers, here are a few best practices to consider:

• Verify the expiration date specified on your timer to avoid any confusion.
• Position your Call to Action (CTA) close to your timer to draw attention.
• Use timers sparingly. Overusing them can dilute their impact.
• Ensure the copy accompanying the timer is clear and informative.
• Place your timer above the fold, making it instantly visible when an email is opened.

Now, let’s look at how you can create an HTML email countdown timer with Sendtric, a platform offering free and easy-to-use tools for generating email countdown timers.

Creating a Timer with Sendtric:

Sendtric lets you get your HTML Countdown Timer without credit card details or watermarks.

1. Fill out a form specifying your countdown options.
2. Click on ‘Generate’.
3. Copy the provided code and paste it into your HTML email template.

They offer up to 10,000 free views per timer, ensuring that you can make the most of your email campaigns without financial pressure. For more views or custom features, they provide a Professional Edition. With Sendtric, you have a robust platform to create engaging, impactful email countdown timers, a testament to the platform’s dedication to your marketing success.

For more information, visit https://www.sendtric.com/