Thanks to various digital channels like websites, search engines and social media, businesses have an array of opportunities to connect with their target audience and boost the visibility of their brand. However, on the downside of this, the wealth of opportunities can mean that competition is high.
That’s where a digital marketing agency comes in, and with their guidance and expertise, businesses can utilise the power of multiple digital marketing services in order to create online strategies and content that drives the growth of the brand.
In this article, we’ll be exploring the various digital marketing services that are offered by agencies, aiming to give you a better understanding of what services there are and what they can achieve.
Search Engine Optimization (SEO)
Improving your business’ SEO strategy means enhancing your online discoverability. The first place people go to when they need to find a service is a search engine, so optimizing your content in order to be found on Google, Bing, and so on, is very important.
Experts in SEO will research keywords and key phrases that consumers most commonly type into the search engines, and will then work alongside content writers to insert those keywords into the copy on your business’ website, making it more likely it will appear when someone is searching for a service you offer.
It’s all about increasing your ranking higher up on the search results and getting increased organic traffic in order to make sales.
Content marketing involves both written and visual content that aims to show a brand’s tone and capture a loyal audience.
Teams of creatives consisting of copywriters, graphic designers and videographers work together on projects to create content for websites. This includes informative blog posts, engaging social media content and attention grabbing videos.
Pay-Per-Click Advertising (PPC)
PPC adverts are the ones you see at the top of the search engine marked “Ad”, you can also see them placed on relevant websites and social media pages. Investing in this kind of advertising and getting a good campaign put in place will mean adverts for your business will be seen for the right audience and therefore see a direct return.
Social Media Marketing
Social media has provided brand new ways for businesses to interact with their audience. Social media involves creating engaging, and often on trend, content, both video and written depending on which social platform you’re using. What makes social media unique is that it creates a two way dialogue that television advertising never did, enabling you to communicate, help, and sell to customers directly.
Email marketing is still a popular tool for obtaining a direct connection with your audience. Not only can you attract a guaranteed audience by giving them incentive to sign up to receive emails, but you can then use email systems like Mailchimp to specifically target certain behaviours of email readers.
These behaviours include things like subscribers who haven’t opened a previous email. You can also strategize the best time to send emails and conduct A/B tests to see which offer would do better.
Email marketing often involves updating your audience with the latest news and offers, and sometimes even sending exclusive offers to only your email audience.
Many brands big and small enlist the help of social media influencers to promote their products. It’s a way to resonate with a particular audience. Usually this method of advertising involves a collaboration or “collab” with the influencer, who likely has a large amount of followers and their own specific audience.
Brands will often choose appropriate influencers that have something in common with the product, but sometimes marketers do the opposite and choose an influencer that seems completely left field or random for comedy or viral effect.
This is basically the modern equivalent of celebrity endorsements and promotions – except much more achievable by smaller brands depending on the popularity of the influencer. Small brands can use “micro influencers” to promote each other’s business on social media. Using authentic endorsements are a way to add credibility to your brand, as well as a method of attracting a new audience and facilitating growth.
There are many moving parts to the vast world of digital marketing. Agencies offer an array of ways to propel your business towards success. Enlisting in the help of a full-service agency is well worth the investment and can help you to consider angles of marketing your brand that you’ve never thought of before.
So speak to a marketing agency today to learn more about how they can help you achieve your goals.