Jacob & Co has established itself as a pinnacle of luxury horology since its founding in 1986 by Jacob Arabo, a visionary jeweler from Uzbekistan who immigrated to the United States. The brand, often simply referred to as Jacob & Co, specializes in extravagant timepieces that blend intricate mechanical engineering with opulent jewelry design. What sets Jacob & Co watches apart is their unapologetic flair for the dramatic—think diamond-encrusted dials, astronomical complications, and collaborations with iconic brands like Bugatti and The Godfather franchise. These aren’t just watches; they’re wearable art pieces that scream exclusivity and status. It’s no wonder that jacob and co watches have become a favorite among A-list celebrities, athletes, and influencers who crave something beyond the ordinary Rolex or Patek Philippe. From red carpet appearances to high-profile events, these timepieces often steal the spotlight, turning heads and sparking conversations about wealth, style, and innovation.
One of the most celebrated Jacob & Co watches is the Astronomia Tourbillon. This masterpiece features a mesmerizing three-dimensional display with orbiting elements like a miniature globe, a diamond moon, and a flying tourbillon that rotates every 20 minutes. Priced starting at around $600,000, it’s a symbol of cosmic ambition. Cristiano Ronaldo, the football legend, has been spotted wearing variations of the Astronomia, including a custom piece that incorporates his CR7 branding. Ronaldo’s affinity for Jacob & Co watches goes deep; he’s even collaborated with the brand on limited-edition collections like the Flight of CR7 and Heart of CR7, inspired by his iconic goal celebrations and career milestones. Similarly, rapper Drake has flaunted an Astronomia on multiple occasions, pairing it with his lavish lifestyle. The watch’s intricate mechanics and bold aesthetics make it perfect for celebrities who want to showcase their larger-than-life personas.
Another standout is the Billionaire Watch, which lives up to its name with an eye-watering price tag that can exceed $18 million. This Jacob & Co watch is adorned with over 260 carats of emerald-cut diamonds, making it one of the most expensive timepieces ever created. Boxing champion Floyd Mayweather Jr. owns the infamous “Billionaire III,” which he purchased for $18 million, boasting 714 white baguette diamonds. Mayweather, known for his undefeated record and flashy expenditures, often wears it to flaunt his “Money” moniker. Jay-Z, the hip-hop mogul and entrepreneur, also owns a Billionaire variant, reportedly worth around $5 million, which he pairs with his bespoke suits during high-society events. These Jacob & Co watches aren’t just accessories; they’re investments in personal branding, often customized to reflect the wearer’s achievements or tastes.
Shifting to automotive-inspired designs, the Bugatti Chiron Tourbillon is a collaboration that merges horology with hypercar engineering. This timepiece replicates the Bugatti Chiron’s W16 engine block, complete with 578 components and a power reserve indicator shaped like a fuel gauge. Retailing for about $300,000 to $1 million depending on the edition, it’s a favorite among speed enthusiasts. Neymar Jr., the Brazilian soccer star, has been seen sporting this model, aligning with his passion for luxury cars. Travis Scott, the rapper and producer, also favors Jacob & Co watches like the Bugatti Chiron, often layering them with his eclectic jewelry collection during performances. The watch’s kinetic animation—where the “engine” comes to life with a push—adds a playful yet sophisticated element that resonates with creative celebrities.
The Opera Godfather is another cinematic gem in the Jacob & Co lineup. Inspired by Francis Ford Coppola’s iconic film, this watch plays the Godfather theme via a miniature music box while featuring a triple-axis tourbillon and a Vito Corleone figurine. Priced at around $435,000, it’s a nod to storytelling through mechanics. Boxer Canelo Álvarez wore a rose gold version during high-profile fights, embodying strength and elegance. Singer Maluma, the Latin music sensation, has also donned this timepiece, appreciating its cultural flair. Celebrities like Salman Khan, the Bollywood superstar and Jacob & Co ambassador, frequently wear the Opera series, blending Eastern glamour with Western innovation. Khan’s collection includes multiple Jacob & Co watches, highlighting the brand’s global appeal.
For those who prefer something more avant-garde, the Caviar Tourbillon stands out with its baguette diamond bezel and flying tourbillon, limited to just 18 pieces and priced at $800,000. Nigerian musician Burna Boy made headlines by wearing it to the Met Gala, where it complemented his futuristic ensemble. Actor Jeff Goldblum, known for his eccentric style, opted for a Baguette Diamond Boutique Piece Unique worth $1.2 million at the same event, fully set with baguette-cut diamonds. These appearances underscore how Jacob & Co watches elevate celebrity fashion, turning award shows into showcases for horological artistry.
Beyond these models, Jacob & Co’s Epic X collection offers a more “everyday” luxury option, starting at $20,000, with skeletonized dials and robust titanium cases. Abhishek Bachchan, the Indian actor, has been photographed with an Epic X, appreciating its sporty yet refined vibe. Nita Ambani, the philanthropist and wife of billionaire Mukesh Ambani, owns custom Jacob & Co pieces that blend diamonds with intricate engravings, often worn at charity galas. Even global icons like Lionel Messi have included Jacob & Co watches in their collections, such as a limited-edition collaboration piece valued at under $50,000, which pays homage to his soccer legacy.
What draws celebrities to Jacob & Co watches? It’s the brand’s ability to push boundaries. Unlike traditional Swiss maisons, Jacob & Co infuses pop culture, from Batman-themed watches to partnerships with Alec Monopoly. Their New York roots add an urban edge, appealing to stars like Usher and Lana Del Rey, who have been seen with diamond-heavy models. Usher’s collection includes vibrant, colorful dials that match his stage presence, while Del Rey’s choices lean toward ethereal, gem-set designs.
In terms of craftsmanship, Jacob & Co employs master watchmakers to create complications like multi-axis tourbillons and astronomical indicators. Materials range from rose gold to high-tech ceramics, often accented with rare gems. The brand’s exclusivity—many pieces are one-of-a-kind or limited editions—ensures that owning one is a status symbol. Celebrities often receive custom engravings or modifications, making each watch a personal narrative.
However, Jacob & Co isn’t without controversy. Some purists argue that the brand prioritizes bling over heritage, with resale values sometimes lagging behind more established names. Yet, for celebrities, it’s about the statement. As seen with Conor McGregor’s $1 million Jacob & Co Rasputin or Kylie Jenner’s diamond-studded variants, these watches amplify personas.
In conclusion, Jacob & Co timepieces have captivated the elite with their bold designs and celebrity endorsements. From Ronaldo’s Astronomia to Mayweather’s Billionaire, these watches transcend timekeeping, becoming emblems of success. As the brand continues to innovate, expect more stars to join the roster, solidifying Jacob & Co’s place in luxury horology.
FAQ
- What makes Jacob & Co watches popular among celebrities? Jacob & Co watches are favored for their extravagant designs, high-end complications, and custom collaborations that allow celebrities to express their unique styles and achievements.
- Who founded Jacob & Co? The brand was founded by Jacob Arabo in 1986, starting as a jewelry company before expanding into luxury watches known for their innovative mechanics.
- What is the most expensive Jacob & Co watch owned by a celebrity? Floyd Mayweather’s Billionaire III, valued at $18 million, holds that title with its extensive diamond encrusting.
- Are Jacob & Co watches good investments? While they hold prestige, their resale value can vary; they’re more about exclusivity and personal value than traditional investment returns.
- Which celebrities have collaborated with Jacob & Co? Stars like Cristiano Ronaldo and Salman Khan have official partnerships, resulting in limited-edition watches inspired by their careers.
- How much do entry-level Jacob & Co watches cost? Basic models start around $20,000, but high-end pieces can reach millions depending on customizations and materials.
- What is unique about the Astronomia collection? It features orbiting astronomical elements like planets and tourbillons, creating a dynamic, three-dimensional display.
- Do Jacob & Co watches have mechanical movements? Yes, they incorporate complex Swiss-made movements, often with tourbillons and other haute horlogerie features.