Author: Dr. Jae Yoon Lee (Chiropractor)
Marketing basics to grow your healthcare business
If you operate your own chiropractic practice, no doubt you take a keen interest in expanding and managing your business. The kind of marketing you do is key to your clinic’s success.
Chiropractic clinics require active and ongoing marketing work to build up their patient numbers while continuing to attract new patients.
In this article, I explain key ways to efficiently market your chiropractic clinic, ensuring that it reaches the correct audience and converts interest into committed patients.
Understand your target market
Before you launch any marketing campaign, have a think about who your target market is. How would you describe the composition of your local suburb?
Generally, individuals suffering from chronic pain, athletes, elderly people, and those seeking relief from back pain and headaches are common target audiences for all chiropractic clinics. These groups of people will all respond to the same messaging: chiropractic care may help them.
However, each clinic is situated in a different suburb with different demographics, and it is here that you can develop effective marketing tactics and messages. Consider the following:
- Age makeup of your area
- Average household income
- Primary language spoken at home
If you live in a more affluent area, you may be able to adjust your price to suit. If your suburb has many young families, marketing to them may also work. You could offer family checkups or have a chiropractor with paediatric knowledge and skills on your team.
Create a professional chiropractic website
Your website is frequently the first point of contact that prospective patients have with your chiropractic clinic. Ensure that it is professional, easy to use, and mobile-friendly. Here is what to include:
- A detailed explanation of your services and specialties.
- Your credentials, qualifications and background information
- Online booking system
- Easy to see contact information
- Information page for new patients on what to expect during their first visit.
Check out these examples of chiropractic websites here.
Use local SEO
Search engine optimisation (SEO) is essential for increasing your clinic’s visibility in search results.
- To improve local SEO, use location-specific keywords in your website content, such as “chiropractor in [City Name]”.
- Create a Google My Business account to increase local search exposure.
- Encourage delighted patients to submit favourable online reviews.
An example of a well optimised local chiropractic page is this one, targeting the keyword ‘chiropractor Logan’. You can see that the page has large calls to action, contact details, information about what to expect and information about the chiropractor.
Leverage social media
Social media networks such as Facebook, Instagram, and LinkedIn are effective tools for engaging with prospective patients and developing partnerships. Share compelling material that teaches your audience about chiropractic care and its benefits. Regular articles about staff, community involvement, and patient testimonials can help to humanise your clinic and increase trust.
A good way to start is to sign up and register an account on each of these profiles:
- Youtube
- Medium
- TikTok
Even if you don’t post to them regularly, they help your clinic to be found online and also link to your website, helping to promote it.
Develop content marketing
Content marketing can help you position your clinic as a chiropractic thought leader. Create useful articles, blogs, and videos that address common issues or concerns from your target audience.
This not only improves the SEO of your website, but it also helps to educate potential patients and make the decision-making process easier.
Take part in community events
Participating in community activities can help your clinic get attention and establish itself as a vital member of the local community. Attend health fairs, fund local sports teams, or organise free spinal screenings.
These initiatives not only market your services, but also show your dedication to the community’s health.
Use email marketing.
One effective way to stay in touch with your patients and entice them back to your clinic is through email marketing. Distribute newsletters on a regular basis with health advice, clinic updates, and exclusive offers. Try to personalise your emails as much as you can to establish a rapport with your patients and remind them of the advantages your clinic offers.
Key takeaways
So that’s your chiropractic marketing 101 guide. How are you marketing your chiropractic clinic?
From digital marketing and SEO, to social media and community engagement, chiropractic marketing is vital to ensure your message reaches the right people and turns interested people into loyal customers.
Good luck in your marketing efforts.
Author: Dr. Jae Yoon Lee (Chiropractor) is a local chiropractor based in Ormeau, Queensland. Jae offers you 10+ years of experience, is a Gonstead Chiropractor and is a member of the Australian Chiropractors Association and the Gonstead Chiropractic Society Australia. He proudly services Brisbane, the Gold Coast and surrounds.