TikTok is a platform where growth can occur overnight. If you’re trying to make an account to promote your brand, it can be a powerful tool if you know how to use it. The challenge is that many people make a TikTok account, don’t achieve success, and then give up.
TikTok can take a while for you to grow, but there are some proven ways to increase your chances. Let’s look at proven ways to grow engagement on your account and see better results.
Create Quality Content
The first step is to create high-quality content. We can’t tell you precisely what to make because it will differ from account to account. But there are a few rules. You should have clear video and audio. You should invest in a ring light and make sure your camera lens isn’t dirty. You want content that will capture an audience’s attention from beginning to end and make them want to engage with your content.
You can turn to your competitors for inspiration or look at large brand accounts. How do they make great content? Can you create content that is within your style? Doing this can ensure that your account grows.
Quality is always the name of the game on every social media site. If your content is good, then people will like it. You do need to give people a reason to follow you. You can’t just ask for people to follow and then deliver nothing in return.
TikTok is not a platform where you need amazing video or audio skills to grow. In fact, sometimes you can do simple things to gain traction. It’s a platform where most content is filmed vertically off people’s phones. And once again, we can’t tell you what content you should create, but we have a few hits, such as:
Educational Content
Creating content that can educate your audience and tell them something they didn’t know is one way you can grow. This content can often target the users’ pain points and point out how your product or service can help. Another genre that people love is the tutorial video. If your product requires a bit of knowledge, explaining how to use it in a fun and educational way will guarantee that people love it.
Meme Videos
Making content with your own spin on a popular meme or dance can show you have a sense of humor. Make your video unique and timely, or risk you coming across as trying too hard. Remember, trends happen fast on TikTok so if you have an idea that fits the trends, get it out now rather than later.
Behind-the-Scenes
You can shoot videos that show what’s going on in your company or deliver a day in the life. People love looking behind the curtain, especially if it humanizes your company. Posting how a product is made, how people interact with each other at your business, or simply you driving can work for great behind-the-scenes content.
Live Streaming
TikTok also allows for live streams. This will enable you to record videos in real-time and allow your audience to interact with you. There are several types of live streams you can do on TikTok. Many people use this to host a Q&A, letting their audience interact with them. Another idea is to have an interactive show or podcast. Some people can be pretty creative with their streams, and you can create a stream that appeals to your niche. Ideally, schedule your stream ahead of time to build hype and interest, which brings us to our following method.
Have a Calendar
Posting consistently is one way you can grow on TikTok. A content calendar can help mix up your content and give you an idea of when to post. Ideally, you should have at least three videos per week.
Post at the Right Times
Like all social media apps, you want to make content when your audience is up. There’s no use uploading a video when they’re asleep or at work. How can you figure out when your audience is active? It depends on your audience’s time zones, age, lifestyle, and many factors. Some people will be early risers, while others will go to bed when the sun rises.
Your insights should give you more information. TikTok also allows you to schedule videos, which means that you can post at the best times if you’re not active then.
Use a Business Account
Some people will make a regular TikTok account and feel satisfied, but you should apply for a business account for the best results. Why? For one thing, your business account can track vital metrics that can tell you more about your audience. For another, the business account can create a more detailed profile with a link to your account.
Another way a business account can help you is that it allows you to make advertisements. While it is possible to grow on TikTok without paying a cent, paying for ads is a way you can boost your content and get the word out. In addition, TikTok has a robust advertising campaign, allowing you to appeal to your target audience.
Know Your Niche and Your Target Audience
Like most platforms, TikTok rewards you if you have an idea of what your niche is and who your target audience will be.
If you have a brand established, you probably have some idea about what your niche is. You may offer products that a specific demographic will enjoy. Ideally, your niche should be broad enough to attract a larger audience but specific enough so you don’t have to worry about mass competition.
But with TikTok, you can find ways to appeal your brand to an even more specific niche. For example, if you have success on Instagram, that niche may not carry over to TikTok. So, how can you figure this out? One way to figure this out is to look at the target audience on the platform.
How can you do this? One way is through, once again, the power of the Business account. The insights it provides can tell you about your followers, from their age range to when they are online. You can also click on your followers to see what they post, who they follow, and more.
Overall, the niche on TikTok is vital and may not be the same as other platforms. Do a bit of research to see what works. And always do updates to see if your target audience or niche has changed.
