The use of augmented reality (AR) as a marketing tool is becoming quite effective. By monitoring consumer habits and forging deeper emotional bonds, it can boost sales, enhance engagement, and maximize revenue.
Post-cookies marketing
Advertisers and publishers must construct their campaigns around a cookie-free diet, with Google’s planned cull of third-party cookies just around the corner and browsers like Safari and Firefox already banning cookies by default. In 2022, marketers should look to AR for the fuel they need to produce stronger, more powerful marketing campaigns.
AR may use first-party information from businesses and collaborators to create customized experiences in numerous formats outside the gated communities of Meta, Google, and Snap.
Sustaining the environment
For companies, living up to the image they project of awareness, global significance, and confidence is more critical than ever. AR provides marketers with the ideal chance to demonstrate sustainable marketing and bridge the gap between brand promise and customer trust, especially as the changing climate and the impact of consumerism on the environment become more pronounced.
Sixty-six percent of young people are willing to pay more for environmentally friendly items, yet brand sustainability data is sometimes difficult to come by and involves extensive study time that most consumers simply do not have. Brands may use AR to turn products, packaging, and locations into digital discovery portals, touting their conservation initiatives via a QR code or a simple URL in digital communications.
Making use of the mobile web
In 2022, WebAR will help advertisers to amaze, amuse, and enlighten their website users. Consider product visualization: at the touch of a button, marketers may enable site users to rapidly explore and envision their items in their intended environment. This is something that savvy companies are already leveraging to powerful advantage.
According to Shopify, interactions with products that incorporate 3D/AR have a 94 percent greater conversion rate than interactions with products that do not. These figures demonstrate the enormous immense possibilities for advertisers to use WebAR to enhance engagement and conversions.
AR holds the key in 2022, whether it’s making use of the mobile web, conveying your environmental initiatives, or bringing your ABM initiatives to another level.
Increasing the effectiveness of your ABM strategy
Account-Based Marketing (ABM) is becoming the go-to approach for many enterprise-led B2B firms. In 2021, ABM investment skyrocketed, with 70 percent of global advertisers acknowledging using it to promote exposure, connect target accounts, and evoke a reaction.
However, as spending rises, so does the need to produce outcomes. Marketers should use augmented reality (AR) in 2022 to make their ABM efforts more effective. AR can increase cross-channel interaction and personalization by combining physical and online platforms to create more interactive expertise for prospects.
Both the physical and online elements of ABM can benefit from AR. When it comes to attracting attention and click-through, email ads that lead to personalized facial filters or wearable branded apparel can make all the difference.
This cost-effective entertaining option, which can be activated by a QR code, URL, or straight on-site, is one that a digital marketing agency should seriously consider in 2022.
In summation, these are some of the ways by which AR can help you with improving your marketing approach:
- Promoting Environmental Sustainability
- Utilizing the Mobile Web
- Optimizing Account-Based Marketing
