If you are looking for a way to boost your brand awareness, increase your conversion rates, and engage your audience, you might want to consider using 2D animation videos for your business marketing.
2D animation videos are one of the most popular and effective forms of video content that can help you achieve your marketing goals.
What are 2D animation videos?
2D animation videos are videos that are created in a two-dimensional space, meaning that they have width and height but no depth. They are made by drawing or designing the characters and backgrounds on a computer or tablet and then animating them frame by frame to create movement and action.
2D video animation can take several forms, such as cartoon, flat, motion graphics, and whiteboard animation. They can also be humorous, dramatic, instructive, or uplifting. The main advantage of 2D animation videos is their capacity to convey complex ideas and messages simply and delightfully.
Why are 2D animation videos the next big thing in business marketing?
2D animation videos have many benefits for businesses that want to stand out from the competition and connect with their target audience. Here are some of the reasons why 2D animation videos are the next big thing in business marketing:
They are eye-catching and attention-grabbing. To grab and maintain viewers’ attention, 2D animation videos use brilliant colors, expressive character movement, and memorable messaging. They can also employ sound effects, music, and voice-over to enhance the video’s tone and emotion.
They are versatile and adaptable. 2D animation videos can be used for various purposes and platforms, such as explainer videos, product demos, testimonials, social media posts, ads, landing pages, presentations, and more. They can also be customized to fit your brand’s identity and style guidelines.
They are cost-effective and time-efficient. 2D animation videos are cheaper to produce and quicker to create than live-action or 3D animation videos. They do not necessitate costly technology, performers, settings, or props. If necessary, they can also be readily altered or updated.
They are informative and persuasive. 2D animation videos may clearly and concisely describe the advantages and benefits of your service or good. They can also highlight your unique value proposition and competitive advantage. They can also generate your audience’s emotions and motivations, inspiring them to act.
How do you create 2D animation videos for your business’s marketing?
If you want to create 2D animation videos for your business marketing, you have two main options: hire a professional 2D animation studio or use an online 2D animation tool.
Hiring a professional 2D animation studio can ensure high-quality results and a smooth production process. However, it can also be more expensive and time-consuming than doing it yourself.
Using an online 2D animation tool can be more affordable and convenient than hiring a professional studio. However, it can also require more creativity and technical skills than outsourcing.
Whichever option you choose, you need to follow these steps to create a successful 2D animation video:
Define your goal and audience. Before you start creating your video, you need to know what you want to achieve with it and who you want to reach with it. This will help you determine the style, tone, length, and message of your video.
Write a script and storyboard. A script is a written document that outlines the narration, dialogue, actions, and transitions of your video. A storyboard is a visual representation of your script that shows how each scene will look. These two elements will help you organize your ideas and plan your video structure.
Choose a style and design your assets. Depending on your goal and audience, you need to choose a suitable style for your video, such as cartoon, flat, motion graphics, or whiteboard animation. You also need to design your assets, such as characters, backgrounds, icons, text, etc., using software or a tool of your choice.
Animate your video. This is the most technical and time-consuming part of the process. You need to animate each frame of your video using keyframes or tweening techniques to create movement and action. You also need to add sound effects, music, and voice-over if needed.
Export and share your video. Once you’re satisfied with your video, export it in the appropriate format and resolution for your target platform. You should also distribute it to your target audience via your website, social media, email, or additional channels.
Examples of 2D animation videos for business marketing
To inspire you and give you some ideas, here are some examples of 2D animation videos for business marketing from different industries and niches:
Microsoft’s Re-Imagining Mobile Experience campaign. This 2D animation video uses 3D animation and background music to show how Microsoft’s suite of apps can simplify and enhance users’ daily lives.
Amazon’s super simple payment system – Amazon One. This 2D animation video uses flat design and voice-over to explain how Amazon One works and how it can make the payment process faster and easier.
Slack’s Communication without Chaos – Animated Video This 2D animation video uses cartoon style and humor to illustrate the problem of miscommunication in remote work and how Slack can solve it.
Coda Animated Product Promo Video. This 2D animation video uses motion graphics and text to demonstrate the features and benefits of Coda, a document creation tool.
Darvideo’s What Is 2D Animation, and Why Is It Popular in Marketing? This 2D animation video uses whiteboard animation and voice-over to educate the viewers about 2D animation and its advantages for marketing.
Conclusion
2D animation videos are powerful and popular forms of video content for business marketing.
They can help you attract, inform, engage, and persuade your audience simply and effectively.
Moreover, they can be critical in helping you differentiate yourself from your competitors and boost your brand awareness and conversion rates.
