App Store Optimization or ASO involves using the right metadata and listing your app in a way such that app store algorithms are able to easily discover and rank your app high on search results pages on app stores.
There are millions of apps on the Apple App Store and on Google Play Store. Therefore, to stand out amongst all those apps, you need some help in the form of app store optimization services from a professional ASO service provider.
Now, picking a good and reputed app store optimization agency that is right for your unique business needs can be tricky. If you are able to select a good agency then you will be able to see a stark improvement in the rankings of your apps on app stores resulting in a greater number of downloads and hence higher sales revenues. On the other hand, if you make an error and end up selecting the wrong ASO agency then the ranking of your apps might remain stagnant and you may end up wasting your time, energy and resources, or in the worst-case scenario, the ranks of your app/apps may even go down, resulting in losses.
Hence, it is extremely important to know how to select a good ASO agency that will be able to meet all your needs. This write-up elaborates on 5 factors to keep in mind when choosing an app store optimization agency in India, so please read on.
5 Points to Consider When Selecting a Provider of App Store Optimization Services
1. Proficiency
Different ASO agencies offer different app store optimization services. Some agencies offer all kinds of ASO services whereas others specialise in providing certain specific services. Therefore, it is important to do one’s research in order to determine what services are offered by different ASO agencies and to understand each agency’s area of expertise.
The following are some common app store optimization services offered by different ASO agencies:
- Keyword research
- Services to improve ratings and reviews
- Localization
- A/B testing
- Google Ads
- Apple Search Ads
- Design of screenshots and app icons
- Video making services
- App Store Advertising (ASA) campaign planning, execution and reporting services
Once you have an idea regarding which app store optimization agency is skilled in the provision of which ASO service, then you can choose the right app store optimisation company based on your unique needs.
2. Experience and Performance History
It is always preferable to avail of the services of an app store optimization agency that has been in the industry for a long time. This is because experienced providers of ASO services are more likely to have sharpened their skills by working with various different clients over the years.
However, this does not mean that the best app store optimization agency is the one that has been in the business for the longest time. Prior to hiring any provider, one should always make it a point to check the organisation’s credentials and scrutinise its performance track record. If the agency under consideration has received accolades and recognition for its work accomplishments in the past, then that is an added plus.
3. Charges
Different companies providing app store optimization services in India tend to charge different prices. The total cost that you will have to incur will depend on factors like which services you want to avail of, for how long you will require those services and whether the app store optimisation company you are looking to hire offers any discounts or deals on its offerings. Also, a lot of providers tend to not provide any pricing information upfront on their websites. This can be a problem for many business owners looking to hire an agency.
Therefore, keeping the above points in mind, one should make a list of all the providers of ASO services one is interested in and then contact each one of them to get to know their rates. Thereafter, one can compare all the cost estimates and can then zero in on an agency based on one’s budget. Additionally, you can also get an idea regarding the average prices of the services in the ASO industry by looking at the price quotations you have received after you are done with your enquiries.
4. Client Endorsements and References
One of the foremost ways of getting to know about the quality of services provided by an app store optimisation company is to get in touch with its present and former clients and see what they have to say.
The simplest way to do the above is to visit the ASO company’s website where they will usually display the names of some if not all of the companies they have worked with and also include some testimonials and endorsements from their clients. However, it is important to keep in mind that these recommendations and references are likely going to be all positive.
To get an unbiased and more even-handed perspective about the provider of app store optimization services you are researching, you should look up reviews online. Additionally, you can also directly get in touch with past and present customers of the agency in order to learn about their experiences.
5. Customer Services
The major portion of your communications with the app store optimization services provider you choose to hire will happen online over the internet. Therefore, to make things easier for yourself, you should choose an ASO agency that is highly responsive and maintains an open line of communication at all times, such that they keep you informed regarding what they are working on, regularly.
The ASO Company you eventually select should preferably be available 24 hours a day and 7 days a week to answer all your queries and provide you with the support that you require. Additionally, the agency should also be professional enough to respond to your enquiries in a timely manner.
Furthermore, your app store optimisation company should regularly provide you with periodic updates and reports to keep you up to speed with whatever is going on with your project.
Final Thoughts
Picking the provider of ASO services most suitable for your business needs can be quite difficult and taxing. However, if you pick the right digital marketing agency then it will lead to a significant improvement in the performance of your app/apps on app stores, thus resulting in greater profitability.
Therefore, to help you out in your quest to find the perfect ASO agency for your business, this post details 5 factors to keep an eye out for when you make your final selection.
