SEO — or search engine optimization — is ridiculously important. Are you aware that less than one percent of people click through to the second page of Google search results? If you can’t get to that critical first page of search results, your business is dead in the water as far as digital marketing goes.
That’s why every business needs to develop an SEO strategy. You can’t just leave it up to Google to promote you, you need to take action. But what can you do?
If you’ve found yourself asking this question, you’ve come to the right place. This article will walk you through everything you need to know about creating a great digital marketing SEO strategy.
1. Research the Best Keywords
Many people know that you have to optimize your keywords if you want your SEO plan to shine. However, you can’t simply guess which keywords are best.
That’s because every business creates its own narrative, and so each individual business creates unique ways for searching for its products.
If you run a hamburger restaurant, you can’t just assume people will be searching “hamburgers” to try to find your product. They may be looking for “cheap fries near me”, “impossible burgers near me”, or “gourmet hamburgers near me”.
You have to run analytics and find out where the attention is going, so you can meet your customer there.
These analytics aren’t easy to run on your own, however. You’re going to need to find a reliable SEO agency if you want the job done right. Check out how to find affordable SEO here.
2. Make Use of High-Quality Content
Keywords are important, but they’re not the only game in town. Your SEO ranking is also dependent on how long people spend on your website. If you can lower your bounce rate, you can increase your rankings.
The best way you can do this is to publish high-quality content on a high-quality website.
Close to 90 percent of consumers won’t shop with a business after having a negative experience on their website. Make sure you up your website content if you want your SEO to shine.
3. Study Your Competitors
If they know what’s good for them, your competitors are also likely working on their own SEO strategy. Make sure you study which keywords they’re using.
When you do this, you can choose whether you want to go head to head with them on a keyword, or if you want to go in a different direction.
Create the Best SEO Strategy
SEO is important — but it means nothing if you don’t have a great SEO strategy. Do research before you start loading keywords, focus on creating high-quality content, and study your competitor’s moves, and you’re far more likely to succeed in the world of SEO.
SEO is a cutthroat world — it’s hard to navigate it on your own. Make sure you hire a great SEO company.
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