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Saturday, September 23, 2023

The Best Marketing Channels For Your Small Business


Marketing is crucial to the success of any business. Without it, people may not know that you exist or what you have to offer. If you rarely market your business or you don’t know how, you are missing out on a lot of opportunities. To help you get started, here are some of the best marketing channels that you can use to reach potential customers and promote your business.


Nowadays, a business is expected to have an online presence so potential customers can look them up and learn more about them. Adding a blog with valuable information is a good way to attract leads and keep them coming back for more. Your site should also look nice and make visitors want to look through it.

Email Marketing

If you have a website setup you should be collecting emails and building a list. Email marketing will help you to nurture new leads while you continue building a relationship with your current customers. Be sure your website offers places for them to enter their information and sign up. Offering a free download such as an ebook or helpful resources is another way to persuade visitors to opt into your list.

Video Marketing 

People love videos so you need to use them. Whether you set up a YouTube channel or create a video for your website, it will help you to reach more people. You can start out making videos just by using a smartphone.

As your business grows, you may decide that you need a loan to invest in some video equipment. If you meet SBA microloan requirements, you may qualify to receive one. This type of loan is through the Small Business Association and is designed for people who struggle to qualify for traditional lending. The SBA encourages women and minority-owned businesses to apply.

Social Media

The key to marketing is to go where your customers hang out. If your ideal customer spends lots of time on social media, then you need to be there too. You don’t have to be a part of every platform. Just start by using one or two of them until you find out what works best for you.

Also, consider what type of content you need to post. If you do more writing than pictures, Facebook or Twitter may be good for you. But, if you determine that most of your customers are using Instagram, you should research creative ways to get your message across in pictures, videos, and reels. It can be done; you just need to figure out how to do it.

Influencer Marketing

Another tool you can use to reach customers is influencer marketing. This is done by partnering with a well-known social media influencer with a target market that is similar to yours. If they agree to work with you, you can have them use, review or recommend your product to their followers and viewers.


One of the oldest and most effective marketing tools around is word-of-mouth. When people love your product or services and recommend them to other people, it is one of the best endorsements you could ever have. When it comes to reviews, people trust the opinions of people they know more than what they read online or in a magazine.

Getting Help 

Marketing is a big job and as a business owner, you can’t do it alone. Even if you are a solopreneur, it would be beneficial to hire a freelancer or a part-time worker to help you with your marketing efforts. They can help you with anything from writing blog posts and email letters to creating online posts for social media. This will help you to market your business on a continual basis.

Marketing is a business need that can’t be ignored. Once you know which marketing channels work best for you, you’re on your way to reaching new customers as you continue to grow your business.

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