Online personal training has landed in the digital space post-pandemic and continues to gain prominence with clients’ acceptance.
Unsurprisingly, many online fitness trainers are looking for ways to start an online personal training business or sell workouts online.
Even for established fitness training, moving to online training is a challenging task.
Online personal training is gaining traction as people can buy workout classes and train under a personal trainer from the comfort of their homes.
Are you a fitness professional who loves to train your clients online, but you are confused about where to begin? If yes, this is a guide that contains tips and strategies for success when selling workouts online.
Tips and Strategies to Sell Workout Online
Creating and selling workouts online is a challenging task for fitness trainers. Because it is more challenging than training clients in your workout studio. As you aren’t physically present with the client you train, you might have to work hard to keep them hooked on to the schedule and motivate them. The task becomes really difficult when you are training a group of clients. It gets even more challenging when the clients are spread across different geographic locations, meaning there might be differences in time zones.
To begin, you have to follow the simple steps: Choose your niche, decide what type of workouts you want to sell, choose a platform to host your workout, upload your fitness products and come up with the right pricing.
Now let’s get into the tips to success as an online personal trainer.
Understand your prospective clients
A significant part of selling your workouts online is psychological. For example, if you want clients to buy your workout classes, you must know their needs, wants, challenges, motivations and complaints.
Start with identifying your potential clients and gathering information about them. This means building client profiles and buyer personas.
Create your workout plans and online training program
The first step to selling your workout programs online is selecting the type of products you want to sell.
When creating an online fitness program or running a fitness studio, convert your knowledge to products your clients are willing to pay for.
Here are some of the digital workout products you can sell:
Downloadable workout programs and meal plans
Selling workout programs like pre-recorded videos or PDFs works great as evergreen digital products, and you can build steady passive income.
Workout bundles and online fitness courses
If you want to sell workout videos online, you can turn them into transformation programs.
For example, you can sell 4-week weight loss or clean eating programs that are suitable to all age groups.
When selling workouts online, you can consider selling subscriptions where clients pay a monthly recurring fee to access the workout.
The best part? Recurring income gives you more control and predictability on how much money you make.
Choose your revenue generation strategy
Essentially, there are two main types of workout products you can sell.
Transactional (Individual or –pay-per-workout basis)
Subscription-based (Online memberships)
Let’s explore this in detail:
Selling individual workout sessions, i.e., asking your clients to pay for single sessions, is great when you are starting out. This helps your clients to try out your workout classes before buying your subscriptions.
Once you grow your client base, you can redirect your clients to buy your subscription programs.
With subscriptions, you can sell a selection of products to your client, like written materials, cooking videos, PDFs, meal plans, merchandise like t-shirts, and more.
You can build different membership levels to attract more customers.
Schedule a personal training session
After creating ideal client profiles, you can build a strategy for selling personal workouts. Consider selling a one-to-one session with your prospects so that they get to understand how your classes feel like. Tailor your pitch by creating personal relationships with clients.
During the initial consultation, you can ask your clients the following questions.
- Why do you need a personal trainer?
- What are your fitness goals?
- What do you need to achieve your goals?\Do you have the experience of working with a personal trainer?
- What does your workout regime look like? Do you have one?
Follow up with clients
When setting up initial online consultations, you need a follow-up plan where you connect with prospectus customers who do book right away through phone calls and emails.
A good thumb rule is to send follow-up emails after a consultation with a client. You can follow up every week and slowly reach out less if there isn’t any further response.
Technology for training online
Shifting from your workout studio to training your clients online might seem challenging, but with the right tools and technology by your side, you can reach your dream of building an online personal training business.
To start with, you need the following things:
- A high-quality camera and microphone.
- Device for keeping a record of clients’ workout details.
- A dedicated workout space.
- A platform to host your videos.
Set up a website for your personal training
Building a website is another key to success in the online fitness training business. Choosing the right domain name is the first thing you need to begin.
If you want to build a website to host your online fitness training services, you can look for tutoring software like Pinlearn to host your live workout sessions. You can also sell online courses that your clients can access and use for your personal workout regime at home.
Training your clients and selling your workout online to new prospects is a great way for fitness professionals.
When entering the personal training space, you must prove to be an expert in your field. Ensure you have the qualifications and certifications to train your prospective clients.
This blog serves as a guide to starting and marketing your online personal training business, but there are many more that will help you succeed and secure your space.