You can unclog a drain in a cinch, but does coming up with ad campaign ideas come as easily for you?
There has never been a better time to advertise your services online. Chances are people are Googling “plumbers near me” as you’re reading this article.
Do you want to advertise your plumbing services online? If you’re thinking of running your first campaign, it’s helpful to learn what elements make plumbing ads effective.
Read on to learn how to create a plumbing ad campaign that will effectively convince customers to reach out to you for their plumbing needs.
Step 1: Decide Where to Advertise
The first thing you will want to figure out is where exactly you plan on advertising your services. Depending on where you choose, your ad message and illustrations might change.
Some standard options for ad placement are:
- Nextdoor
- Craigslist
- Relevant websites
If even choosing where to place your plumber advertising feels overwhelming, it might be a good idea to reach out to a marketing company for some help. Their professional experience will have you set up with a killer ad in no time.
Step 2: Define Your Target Market
Part of choosing the wording for your ad will come from who your target market is made up of.
Some things to consider are:
- Where they live
- How old they are
- What their income level is
- Where they spend their free time (internet wise)
- What kinds of services will they likely need?
Nailing down the answers to these questions will help you develop the best plumbing advertisement possible.
For example, if you only want your employees to travel up to 25 miles, you need to target your ad to people in a particular location.
Step 3: Choose a Budget
Great plumbing ads don’t need to have huge budgets. If you nail down good copy and design, then it will be effective.
Depending on where you choose to advertise your plumbing business, your money will be spent differently (or it could even be free)!
Some places charge per click; others charge based on how many people have seen your ad. You can usually set parameters and establish a budget so that you don’t end up spending more than you want to.
Step 4: Think like the Customer
Now that you’ve decided who you’re advertising to, where you’re placing the ad, and how much you’re willing to spend, you need to focus on crafting a quality ad.
Here are some things to focus on:
- make it catchy
- keep it short, so people don’t get bored
- tell a story
- use eye-catching color
- include a video with good sound quality
- focus on helping, not selling
- be memorable
Whether you choose to advertise using print, photo, or video, your ad should be a success if you try to incorporate these elements.
Perfect Plumbing Ads in No Time
You’re just a few simple steps away from having a perfect plumbing ad for your business.
Plumbing ads are successful when you focus on your target market, pick a good place to advertise, establish a budget, and always put the customer first.
Finally, don’t be afraid to ask for help crafting your ads if you feel stuck!
If you found this article helpful, look at the rest of our site to find more valuable tips and tricks to run your business successfully.