In the ever-expanding world of ecommerce, where competition is fierce, and online visibility is paramount, mastering the art of keyword research is your ticket to success. Ecommerce keyword research isn’t just about recognizing words and phrases; it’s about understanding your audience, estimating your competition, and constructing a strategy that propels your online business to new heights. In this complete guide, we’ll investigate the complexities of ecommerce keyword research, outfitting you with the knowledge and tools necessary to overcome the digital marketplace.
Ecommerce Keyword Research 101
Before diving into the nitty-gritty of ecommerce keyword research, let’s establish a solid foundation by exploring some fundamental considerations:
1. Keyword popularity
The cornerstone of any successful keyword strategy is search volume. This metric determines the number of monthly searches for a limited keyword or search term. Targeting keywords with high search volumes is enticing, as it suggests a large potential audience. However, remember that high search engine queries often equate to high competition. It’s essential to strike a balance that aligns with your website’s authority and niche.
Tip: Aim for keywords with over twenty monthly searches, focusing on those that signify qualified leads relevant to your products or services.
2. Keyword Difficulty
Keyword difficulty, often measured on a scale of 0 to 100, reflects the challenge of ranking for a particular keyword. Elevated grades reveal more contestation, making it challenging to secure top rankings. Your website’s domain authority, backlink profile, and content quality play a critical role in overcoming this obstacle. As a new website, consider targeting keywords with lower difficulty scores to gain a foothold in the competitive landscape.
Tool Recommendation: Utilize ahrefs to gauge keyword difficulty and understand your website’s domain rating.
3. Search Relevance
It’s not enough for a keyword to have high search volume; it must also relate to your offerings. Irrelevant keywords can lead to high bounce rates and missed conversion opportunities. Ensure that your chosen keywords align with the content and products you provide. Quality always trumps quantity, so prioritize relevance in your keyword selection.
How To Do Keyword Research For Ecommerce
Now that we’ve covered the fundamentals let’s dive into the actionable steps for conducting effective ecommerce keyword research:
1. Determine Your Current Ranking
Before embarking on keyword research, assess your website’s prevailing performance in relevant searches. This benchmark will guide your endeavors in settling whether to generate new content or optimize existing pages. Tools like ahrefs’ rank tracker and google search console offer valuable insights into your current standings.
Suggested Tool: Google search console offers a wealth of data on your site’s performance and ranking keywords.
2. Understand Search Aim
Understanding search intent is key in the world of keyword research. Google’s algorithm now prioritizes semantic relevance and user intent over mere keyword placement. Ignoring search intent can lead to ranking for the wrong keywords or attracting the wrong audience. Four primary types of search intent are:
Informational: Users seek answers or information.
Commercial: Searchers are in the research phase, comparing products or services.
Transactional: Intent signals readiness to take action, such as making a purchase.
Navigational: Users are looking for a specific brand or website.
Identify intent by analyzing keyword descriptors and your target page’s content.
Tip: Utilize tools like Verbolia to automatically identify keywords based on your products catalog.
3. Hunt for Target Keywords
The hunt for target keywords encompasses two key approaches: conducting your research and examining competitor keywords. A balanced blend of both strategies yields the best results. Start with Google’s tools like autocomplete, people also ask, and related searches to generate keyword ideas. Additionally, probe amazon, the world’s greatest ecommerce platform, for inspiration.
After building a list of potential keywords, validate your choices with data. Tools like ahrefs and semrush help you evaluate search dimension, relevance, keyword hurdle, and intent. Don’t overlook long-tail keywords, which despite lower search engine queries, often demonstrate higher purchasing intent.
Suggested Tool: Google autocomplete, people also ask, and related search, along with surfer’s keyword surfer google chrome extension, are excellent starting points.
4. Spy on the Competition
The final piece of the ecommerce keyword research puzzle is competitive analysis. Examining how your competitor ranks and which keywords they target provides invaluable realization. Pay attention to:
Specific keywords they focus on.
The quantity and quality of their backlinks.
Their content topics, quality, and any gaps you can fill.
Potential collaboration opportunities based on their backlink sources.
Semrush’s keyword tool is a successful resource for opposing player research, offering in-depth insight into both SEO and paid advertising campaigns. It helps you expose your competitors’ strategies and adjust accordingly.
Suggested Tool: Semrush’s keyword tool is an effective resource for competitor research.
Ecommerce keyword research isn’t just a prerequisite; it’s the lifeblood of your online business’s success. When executed adequately, it empowers you to identify the right keywords, understand your audience, and steer your ecommerce store toward profitability. As you navigate the constantly-developing digital marketplace, remember that keyword research is a dynamic process, demanding regular revisions and adjustments. By staying diligent and well-versed, you’ll harness the power of keywords to drive clarity, traffic, and conversions, ultimately pushing your ecommerce project to new heights in the digital world.
James Chadwick is a copywriter and content writer who specializes in SEO & Digital Marketing. Content Sample: The Power of eCommerce Marketing Automation