Did you know that almost six million small businesses exist in the United Kingdom?

If you want your business to survive in this current economic situation, you must invest in your online presence. It’s especially when you want to become more recognizable to your local audience. But without a lot of technical expertise, you won’t know what to do.

Don’t feel discouraged yet.

With this guide, you’ll learn how to make a viable digital marketing strategy. This ensures you have the digital marketing tools necessary to grow your business. Let start and find out more:

1. Make a Customer Persona

In the past, digital marketers limited themselves and collected qualitative and quantitative information about their intended audience. This includes the following:

  • Age
  • Gender
  • Occupation
  • Interests
  • Location

Recently, the right definition of a potential customer ascended to a higher level. This meant the rise of the buyer personas. With this, the most effective marketing methods aren’t complete without their existence.

Buyer personas describe your business’s ideal customer. You can define this by contacting and handing out surveys to a target group. The good news is that lots of online marketing tools exist to help you make an ideal buyer persona.

2. Identify Your Goals and Tools

This is an important stage in the process of formulating your digital marketing campaign. Without clear goals, your strategy is unlikely to work. That’s why your main task at this stage is to define these goals, developing them to become measurable.

A weak marketing goal isn’t measurable. For example, you might center your goals around increasing your conversions on your website within the next year. But this is vague since you have no projected numbers.

To improve this, give a definite number to your goals. That means increasing your website conversions by 20% within the first quarter of the next year. With this, you can measure your progress and predict whether your efforts are effective.

3. Focus on Blogging

Any digital marketing campaign is incomplete without making high-quality content. The easiest way to do this is to make a blog. At the same time, you must expand your current content marketing strategy.

The reason for content marketing’s importance is its critical functions. This brings more organic traffic to your website, reinforces your social media presence, and ranking in Google searches.

To make the most out of this strategy, you must update your blog regularly. Ensure that your visitors find it useful and informative. Doing this will make your website easier to find, which you can use as a solid platform for your marketing efforts.

4. Study Your Existing Digital Marketing Channels

Make an audit of your digital assets and channels. Think about their effectiveness and how you can better use them in the coming years. Some of these include:

  • Websites
  • Blog content
  • Social media profiles
  • Native advertising

You aren’t losing out if your future marketing strategy won’t include all these channels. Instead, focus on using the most effective methods in the preceding year. For example, if your landing page made lots of leads, use it once more but improve it whenever possible.

5. Automate Marketing

With newer technology and software, marketing automation is becoming much better. Modern market automation platforms can improve your marketing strategy by leaps and bounds. This means certain activities like content marketing, email marketing, lead generation, and more can become automated.

Also, it’s easier to find platforms you can integrate your company’s sales CRM. This makes your entire sales process better. If you’re unsure how to proceed, contact the folks at Monumental Marketing since they’re a reputable digital marketing agency.

6. Focus on Mobile Optimization

You no longer have an excuse not to improve your website to cater to mobile device users. This means you must optimize your pages’ speed, website design, and other SEO practices specific to mobile users. This ensures that the people going to your website using a mobile device like a smartphone will have a wonderful experience.

Review your current website design and see whether it’s mobile responsive. This will determine if you’re using the latest strategies in mobile website optimization.

7. Improve How Customers Reach Your Business

Running your online business means connecting with your potential customers. To make a positive impact on your bottom line, you must maintain a high level of traffic on your website. With that, your marketing methods must focus on getting rid of unnecessary efforts when visitors want to connect with your business.

Your customer engagement is invaluable for your business growth. To eliminate these unnecessary steps, your landing pages must never ask for irrelevant information. Also, ensure that your call-to-actions are visible on your landing pages.

8. Get the Right Technology

You’re wasting marketing efforts if you use ineffective or inappropriate technology. If you want to have the proper marketing strategy, invest in the above mentioned marketing automation software. Look for industry tools that can help, regardless of your current stage in the digital marketing process.

This also includes the right tools that can help in identifying your goals. Once you do, look for tools that allow you to see where your visitors come from.

9. Track Your Progress

You must consistently track your progress to ensure your current strategy works. You can do this by assigning people to do this task. Always learn from your mistakes and be on the lookout for opportunities to improve.

You’ll exert lots of effort when designing your marketing process. But if you have a well-planned strategy, it becomes easier and more successful.

Make a Digital Marketing Strategy Today!

These are some online tips to ensure the success of your digital marketing strategy. Use these to avoid getting fatal mistakes and causing your business to fail.

Did you find the tips in this guide helpful? If so, please consider reading our other posts and learn more valuable marketing information for your business growth.

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