Medical Animation is an instrumental piece of technology to have in your healthcare setting or business. Medical animations can be used to explain health procedures to patients, to explain recent research studies to clinicians, and train salespeople in the latest technologies. To put it simply, they help to explain complicated issues in an accessible way.
Despite their value, many businesses and healthcare settings are yet to fully immerse themselves in the animated world.
How Does Medical Animation Simplify Complex Medical Concepts?
Healthcare professionals can use medical animation to explain medical concepts in the simplest way possible. Animations are particularly useful when explaining to a patient how a procedure is done or when communicating research findings to a healthcare professional.
But don’t just take our word for it, let’s see how medical animations can simplify complex medical concepts:
- Detail-Oriented– complex information can be explained with an incredible amount of detail, and this is much more effective than regular video. For example, in the medical world showing how disease spreads through simple animations is much easier than doing that via text or static image.
- Context – medical animations ensure that the context of the information doesn’t let lost in translation between language and culture. For example, a doctor from Latin America explaining how a vaccination works may be hard to understand due to their accent and mannerisms. An animated video, on the other hand, can easily explain these ideas without having to think about language and culture.
- Visual Aids– the ability to use visual tools combined with sound makes for a more engaging video, reducing the chances of viewers getting distracted and losing focus.
- Non-verbal Communication– medical animations do not necessarily need voiceovers because the animations and text can do a great job of portraying the information or procedure to the viewer. This means that complex topics become more digestible, accessible, and memorable.
Why is Medical Animation Effective for Presenting Treatment Options?
Access to the internet has made digital health communication possible and attractive for many healthcare professionals and is an incredibly valuable tool for both healthcare providers and patients alike as it’s made communication and understanding the material much easier.
Traditionally, information has been given to patients through face-to-face consultations, traditional media such as leaflets or journals, or a short online film. While all these options are fantastic sources of information, some patients do not always understand what is being explained to them due to cultural differences or educational gaps between healthcare providers and patients.
In fact, researchers have found that a high percentage of patients with low health literacy are discouraged from taking part in medical assessments of their health such as screening due to lack of understanding.
This is where medical animations come into play as an effective tool of communication.
Narrated animations with visual aids such as text, graphs, and graphics can help bridge the gaps between patients with low and high health literacy. They give patients multi-sensory learning experiences to help them understand the information much better than any text or static image could.
For example, a 90 second medical animated video could easily explain type 1 diabetes, much better than a 3-page leaflet. This is incredibly important for doctors in the prevention of diseases and in teaching patients how to cope with them.
How Does Medical Animation Enhance Communication Between Healthcare Professionals?
Medical animation videos are just as much as a useful tool for healthcare professionals as they are for patients and animated videos are widely used in educational explainer content because of their power to engage audiences, communicate more effectively, and make messages more memorable.
For example, a new medical device may become available and medical staff will need training on its use to ensure that patients receive the best care possible. A medical animation video can assist healthcare professionals in their training as it can educate medical staff about a device’s USP, advantages, features, benefits, as well as risks.
Medical animations for healthcare professionals could include:
- Training on new medical devices
- Communicating medical research
- Best practices
- Protocols for treatments
- Health campaigns or disease awareness
- Policy and regulatory compliance
- Patient communication
- Emergency responses and protocols
- Techniques for managing difficult situations
Why is Medical Animation Essential for Fostering Public Health Awareness?
Medical animations have become a fantastic tool for fostering public health awareness in recent years. Unlike an image or a lengthy block of text, medical animations can be used to explain complex medical information to life in a clear, engaging, and accessible way.
The great thing about visual storytelling is that it empowers patients to make data-driven decisions for their health, ultimately promoting informed decision making and preventative care.
Medical animations are also effective because:
- They help to visualise complex concepts– anatomical structures and physiological processes can be hard to understand but animations help to visualise them, making them easier to digest.
- They keep the audience engaged– animations are great because they capture the viewers’ attention and hold it for longer than any text or image could ever do.
- They help to overcome language barriers– animations are universal, meaning they can transcend language barriers and promote health information.
- They can increase empathy and understanding– animations can be used to show medical conditions and treatment options in a realistic way. This helps to increase empathy and understanding for patients. This can be incredibly important for raising awareness about diseases or treatments that people may find frightening or confusing.
Conclusion
Animated medical videos are a fantastic tool for healthcare providers as they are multifaceted tools that can be designed to cater to a wide variety of preferences to enhance learning and understanding.
For example, a complex new research study explained through medical animation can help visual learners understand the concept quickly, while voiceovers can help to aid auditory learners.
By incorporating a variety of elements, animated resources can become an incredibly important educational tool, facilitating effective understanding, and learning irrespective of an individual’s preferred learning style.
